AROBID is a global B2B e- commerce and online trade exhibition ecosystem which brings Vietnam enterprises expanding locally and globally to meet with millions of enterprise buyers from 15 countries (China, Korea, Japan, Thailand, India, USA and EU).
We’re going to make a huge launch in 2025 and are seeking for a highly creative and strategic Head of Marketing to join our team and lead the development and execution of a compelling brand narrative that resonates with our target audience and strengthens AROBID&039;s market presence.
Job Description:
Content Strategy & Creative Production Oversight: Oversee end- to- end content strategy and creative production processes, ensuring all content assets align with brand guidelines, engage target audiences, and are optimized for each communication channel.
Leadership & Team Development: Lead, coach, and develop a professional marketing team, fostering a collaborative and creative culture that drives productivity and continuous personal growth.
Cross- functional Stakeholder Management: Collaborate effectively with internal departments and external agencies to plan, execute, and oversee marketing campaigns, ensuring timely delivery and quality execution.
Digital Marketing Strategy & Execution: Manage and optimize multi- platform digital marketing channels including SEO, SEM, Social Media, Email Marketing, and Content Marketing to maximize Return on Investment (ROI) and drive sustainable growth.
Marketing Performance Analytics & Optimization: Establish, monitor, and analyze key marketing performance indicators (KPIs) such as Conversion Rate, Return on Ad Spend (ROAS), Customer Acquisition Cost (CAC), and Customer Lifetime Value (LTV); apply data- driven insights to optimize marketing campaigns.
Marketing Budget Management & Resource Allocation: Develop comprehensive marketing plans and manage budgets to ensure effective resource allocation, strict cost control, and alignment with strategic business objectives.
Job Requirements:
Bachelor’s or Master’s degree in Business, Marketing, or a related field.
Exceptional creative and strategic thinking skills, with proven ability to plan and execute comprehensive marketing strategies.
Proficient in data analytics tools and marketing support software (Google Analytics, CRM, Marketing Automation, etc.).
Over 7 years of working experience, including at least 4- 5 years in brand management and digital communication roles within companies in the Digital, Technology (Tech), or E- commerce sectors.
Strong multitasking ability, flexible problem- solving skills, and proven capacity to perform effectively in a high- pressure environment.
Excellent leadership, coaching, and team development skills; outstanding communication, negotiation, and professional relationship- building capabilities.
Why You‘ll Love Working Here
Join a strong winning- spirit team of creating new business platforms for Vietnam and SEA.
Human centricity environment, focusing on collaboration and success.
Social insurance coverage upon signing your employment contract.
Generous leave policy: 12 annual leave days plus all Vietnamese public holidays.
13th- month salary (applicable from the probationary period).
Company- provided equipment.
Well- stocked pantry: tea, coffee, snacks, microwave, etc.
Engaging company activities: Company trips, team- building events, regular internal events (including live music performances!), and access to company- sponsored badminton courts.
