The duties and responsibilities of Head of Marketing and Student Recruitment are to lead the strategic planning and execution of VGU&039;s branding, marketing, and student recruitment efforts across domestic and international markets. This role ensures VGU&039;s visibility, strengthens its brand, and meets enrolment targets while maintaining alignment with the university&039;s academic and development goals, including but not limited to:
Strategy and Leadership:
Design and execute effective student recruitment strategies for multiple target groups: domestic, international, and special programs.
Develop and implement comprehensive branding and marketing strategies. aligned with VGU&039;s vision and goals.
Develop and execute implementation of the university&039;s branding strategy
Market Intelligence and Outreach:
Conduct annual and long- term market research and stay update on student trends, competitor landscape, and digital marketing tools;
Build relationships with key stakeholders: media outlets, high schools, partner universities, and agents.
Student Recruitment:
Build and manage multi- channel recruitment campaigns (online, offline, direct outreach).
Coordinate recruitment information campaigns, advisory sessions, and engagement events.
Analyze and optimize the conversion funnel from leads to applicants and enrolled students.
Build and executive student recruitment strategies for each target group (domestic, international, and special programs), including: advertising campaigns, recruitment information campaign, advisory services, and direct communication with prospective students.
Ensure effective collaboration with key departments, especially the Academic and Student Affairs Department, and Faculties, German partner universities (if necessary) to manage and promote recruitment processes.
Organize urgent and scheduled meetings with the relevant departments to ensure alignment of messaging and smooth coordination in recruitment efforts.
Maintain collaboration within VGU department and German partner universities.
Leading staff, operation and capacity building
Branding and recruitment material design and development
Website and digital system: Ensure VGU&039;s online presence, including maintaining the website, developing digital content strategies, SEO, and running social media campaigns.
Ensure the smooth operation of the recruitment team, overseeing the recruitment process and regularly improving the recruitment procedures.
Supervise the department staff and lead them toward professional and productive working.
Lead and train the marketing and recruitment team, organizing development programs to enhance team skills and improve work efficiency.
Resource planning and utilization optimization
Plan, monitor, and optimize marketing and recruitment budgets, including advertising campaigns, partnerships, events, etc.
Using resource in effective and efficiency ways.
