HCMC - Unit Head of Digital Sales Channels

Monitoring, researching, and analyzing trends, keywords, products, customer experiences/journeys, and technologies. Conducting experiments (A/B testing, Multivariate Experiments, etc.) and implementing necessary changes and adjustments to optimize the effectiveness of digital marketing campaigns, aiming to achieve and exceed set objectives (OKRs, KPIs).
Market research, marketing strategy development, and budget planning.
Driving Data- driven communication strategies to boots performance across Digital sales channels (esp.through CAPP)
Enabling foundational support for Digital Sales to go to market with XPass
Developing and operating tools to facilitate the implementation, monitoring, measurement, analysis, and reporting of digital marketing campaigns (CMS, GA, Insider, AppsFlyer, etc.).
Timely measuring and reporting the effectiveness of implemented digital marketing campaigns.
Planning and implementing digital marketing campaigns, including but not limited to interactive channels (Email, SMS, ZNS, etc.), search engine platforms (Search Engines), social media (Paid Social), affiliate marketing platforms (Affiliate), and other display channels (Display Ads).

Proven responsibility, creativity, result- oriented mindset, and high teamwork spirit.
Proficient knowledge and use of HTML, CSS, and JavaScript for specialized tasks.
Strong analytical skills, data analysis, and decision- making.
Graduate university.
Experience in implementing experiments (A/B testing, Multivariate Experiments, etc.).
Minimum of 3 years of experience in a similar position. Candidates with experience working at Digital Marketing Agencies and/or Financial Companies, Banks, E- commerce, and xTech (FinTech/InsuTech/AdTech/EduTech, HealthTech, etc.) will be given priority.
Solid understanding and proficiency in tools used for the implementation, monitoring, measurement, analysis, and reporting of digital marketing campaigns (CMS, GA, Insider, AppsFlyer, etc.).

Laptop, Chế độ bảo hiểm, Du Lịch, Phụ cấp, Đồng phục, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Nghỉ phép năm, CLB thể thao

Cập nhật gần nhất lúc: 2025-10-11 20:45:03