Primary Objective:
Optimize performance marketing to improve the traffic to website, improve sales and minimize media expense.
Planning and implementing digital ads platform such as Facebook, Tiktok, YouTube, Google …
Monitoring vendor and agency.
Key Activities:
Implementing digital ads with performance agency.
Have experience in CRM, CDP, Automation.
Support digital marketing activities.
Based on business objectives and customer behavior make a valuable digital plan to increase web/app traffic and push the sale.
Optimize UX/UI to EC site & customer shopping experience.
Manage content team to deploy website content and ensure that following brand guidelines.
Other duties.
Roles and responsibilities:
Digital ads (40%)
Make a plan to run digital ads suitable for each campaign, and each customer subject in order to support increasing brand recognition and boosting sales revenue of AeonEshop.
Analyze customers behavior: Analyze and plan on improving the customers interface, customers experiences (UX/UI).
Manage the implementation and optimization of ads on platforms such as Facebook, Google, Tiktok, Instagram,…
Manage/ Monitor performance Ads, website experiences with the agency
Website (30%)
Improve the usability, design, content and conversion of the company website.
Utilize CRM to maximize customer life time value (LTV).
Manage content team to deploy website content and ensure that following brand guidelines, SEO requirement, campagin.
Manage & work with other online agencies (KOL, KOC, Affiliates, Email Marketing, bank partnership), & other departments (utilize online channels).
Report (20%)
Take responsibility of digital reports such as weekly report, monthly report, yearly report base on website, app, digital ads.
Propose products, programs arcording to analysis from the system.
Other duties (10%)
Other tasks assigned by EC Manager.
This job description will be reviewed yearly to adapt with business’ demand.
Training digital knowledge to internal team.
