Overview:
Deliver excellent customer experience for the mid- to high- end segments while enhancing the image of the managed brand group.
Build sales plans and ensure achievement of sales targets and total profit budget.
Work closely with subordinates and support teams to ensure brand image in stores is maintained according to the brand’s standards.
Develop business operations to establish the brand as a leading name in its market segment.
Manage and develop the potential of all subordinates.
Ensure the highest quality of customer service as required by the brand and the Company.
Travel as required by the job.
Ensure understanding and proper use of the POS system after training by the MIS team.
Manage and be accountable for the effective approval of the assigned budget based on the plan approved by the Board of Directors.
Be responsible for inventory management and product turnover.
Detailed Responsibilities:
Brand Operations Management
Sales:
Execute assigned sales plans.
Be a role model in customer service culture for mid- to high- end customers; propose retention plans, encourage return visits, and acquire new potential customers.
Analyze sales and customer data through daily/weekly/monthly/annual reports; make necessary adjustments to sales and marketing strategies to improve business performance and drive sales growth.
Manage resources (human and physical) effectively to ensure all responsible stores meet the sales targets set by the Company.
Increase revenue through the development of business strategies aligned with the company’s vision.
Be responsible for all distribution channels of the brand.
Products:
Conduct purchasing analysis and propose additional orders based on deep understanding of customer demand and trends.
Ensure all staff follow brand standards for product display and storage.
Coordinate regularly with brand departments to obtain sales analysis for Vietnam.
Based on profit and loss reports, devise sales strategies and analyze sales progress by product type to create order plans.
Check daily and weekly product ranking lists.
Report best- selling and non- performing products for purchasing planning.
Be responsible for seasonal buying at the brand showroom (if required).
Consolidate inventory data to plan for inter- store stock transfers (if applicable).
Supervise daily and weekly inventory checks by staff.
Conduct purchasing analysis for all stores before each trip.
Train staff on seasonal fashion trends and product information.
Implement methods to prevent and reduce both external and internal theft.
Oversee inventory management, product turnover, and loss prevention (including theft) at responsible stores.
Staff Management
Internal:
Track individual daily sales with confirmation on sales invoices to support bonus calculations and prevent manipulation of sales targets among staff.
Collaborate with HR in recruitment, evaluation, rewards/disciplinary actions, and employee training and development programs.
Maintain turnover of official staff at less than 20% per year.
Educate staff on the importance of customer service.
Coordinate closely with the brand’s Area Manager to build and manage a high- performing team.
Ensure optimal staff allocation to meet goals (e.g., marketing budget, employee incentive programs).
Train staff on new products, effective sales techniques, product display, customer service skills, etc., according to brand requirements to strengthen connections with mid- and high- end customers.
Report directly to respective department managers if non- store staff (e.g., security) do not meet performance standards.
Ensure compliance with the Company’s labor regulations, sales rules, and policies for sales teams.
Lead and foster a strong employee engagement culture focused on customer orientation to drive revenue performance.
Communicate the Company’s culture to all brand staff.
Clearly communicate policies and procedures related to store operations to sales staff.
Motivate and encourage teamwork across all brand team members.
Develop potential employees by directly coaching them in management, supervision, sales reporting, and company policy.
Guide subordinates in following inter- departmental workflows.
Supervise team members to ensure compliance with Company, brand, and building regulations, as well as job descriptions.
Review monthly timesheets before submitting to HR.
Recruit, train, develop, manage, and supervise all direct subordinates.
External:
Conduct direct marketing activities (e.g., calls, personal invitations to visit and shop in- store).
Promptly handle customer feedback and complaints.
Ensure the highest customer service quality across the store system.
Build and maintain a customer database and develop loyalty customers.
Brand Image Management:
Take full responsibility if the brand image fails to meet standards despite multiple reminders from the Board or Principal during store inspections.
Ensure stores are always clean, organized per standard, equipment is in good working condition, and displays follow guidelines throughout opening hours. Laptops must not be placed on cashier counters.
Regularly inspect and request relevant departments to address defects within the two- week deadline.
Frequently conduct market surveys and report findings to upper management.
Train staff to arrange displays and update windows every two weeks according to brand guidelines.
Others:
Complete all brand- required reports as well as weekly, monthly, quarterly, and annual reports for the General Director within deadlines.
Perform other tasks as assigned by upper management.
Travel for market visits as required.
Report directly to the General Director / Group Brand Director.
Develop rules, processes, and procedures to support daily operations.
