[HCM] Marketing Leader - Trưởng Nhóm Marketing

Oversee campaign execution across all channels, including media planning, trade promotions, digital engagement, and nationwide activation programs.
Measure the effectiveness of trade marketing campaigns and provide data- driven recommendations for future strategies.
Mentor and develop team members, fostering professional growth and enhancing overall team performance.
Develop and execute integrated marketing plans that strengthen brand visibility, market presence, and consumer engagement across ATL, BTL, and Digital channels.
Build and maintain strategic partnerships with agencies, vendors, and key stakeholders to enhance brand presence and campaign delivery quality.
Lead and manage the marketing team, ensuring clear direction, effective coordination, and synergy between Trade and Digital functions.
Collaborate cross- functionally with Business Development, Retail, and Operations teams to align marketing efforts with business goals and sales initiatives.
Monitor market trends, consumer insights, and competitor activities to inform strategic adjustments and ensure marketing relevance and competitiveness.
Conduct regular field visits to evaluate campaign implementation, gather insights, and identify opportunities for continuous improvement.
Plan and manage marketing budgets, ensuring cost- effective and ROI- driven campaign execution.

Strong understanding of FMCG, retail, or lottery industry dynamics.
Strong analytical and problem- solving skills.
Proficient in English.
Strategic trade marketing planning and execution.
Leadership and team management.
Proficiency in marketing analytics and sales performance tracking tools.
Minimum 5 years of experience in trade marketing, sales, or retail marketing, with at least 2 years in a leadership role.
Relationship- building with retailers and distribution partners.
Bachelor’s degree in Marketing, Business, or a related field.
Effective communication and negotiation skills.
Experience in executing trade marketing campaigns and POSM management.

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Cập nhật gần nhất lúc: 2025-11-17 12:30:02