HCM - Digital Marketing Executive (Performance)

About the Role
We are seeking a Digital Marketing Executive (Performance) to plan, execute, and optimize paid digital campaigns that drive measurable business results. The ideal candidate has a strong analytical mindset, a passion for ROI- driven marketing, and hands- on experience managing performance channels.
Campaign Management & Optimization

Execute and optimize performance campaigns across Google Ads, Facebook/Meta Ads, TikTok, and other digital platforms.

Manage end- to- end campaign setup, including audience targeting, creative assets, bidding strategies, and tracking.

Continuously monitor and adjust campaigns to achieve KPIs such as ROAS, CPA, CTR, and conversion rates.

Performance Analysis & Reporting

Track, analyze, and report campaign performance with actionable insights.

Use analytics tools (e.g., Google Analytics, GA4, Looker...) to identify opportunities and areas for improvement.

Prepare weekly/monthly reports for internal stakeholders.

Budget & ROI Management

Manage assigned campaign budgets effectively to maximize returns.

Recommend reallocation of budgets based on performance trends.

Cross- functional Collaboration

Work closely with creative, content, and product teams to develop high- performing ad creatives and landing pages.

Align campaign objectives with brand and business goals.

Market & Competitor Insights

Stay updated with digital marketing trends, ad platform updates, and competitor activities.

Test new channels, formats, and targeting methods to scale performance.

Must- Have:

1–3 years of experience in performance marketing / paid media buying.

Hands- on experience with Google Ads & Meta Ads campaign management.

Strong analytical skills with the ability to translate data into actionable insights.

Familiarity with web analytics tools (GA4, GTM, Looker).

Proficiency in A/B testing and conversion rate optimization techniques.

Nice- to- Have:

Experience in eCommerce or retail.

Exposure to TikTok Ads, LinkedIn Ads, or programmatic platforms.

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Cập nhật gần nhất lúc: 2025-09-09 05:45:03