ABOUT ESOFT
The company was founded in 2000 in Denmark and our platform in Vietnam has been operating since 2007. We currently employ more than 800 people in our offices in Vietnam, Denmark, Sweden, and Norway.
At Esoft, we encourage all applicants from minorities, women, people with disabilities, and all other qualified applicants.
Esoft is one of the world’s leading real- estate tech companies specializing in property presentations, image processing, 3D visualization, and online marketing of properties worldwide.
Our customers are real estate photography, media production, and real estate marketing companies in Europe, US, and Australia who rely on us for our fast service, our innovative solutions, and high and consistent quality.
JOB DESCRIPTION
Lead Generation:
Have strong understanding of lead scoring models to assign points to each criterion, segment leads into categories, test and optimize the lead scoring model
Optimize email marketing campaigns and marketing automations
Working across paid ads, re- marketing, SEO, content, email marketing, partnership. Set up campaigns, write copy, build landing pages, monitor paid spending and reports on the results.
Track and analyze lead quality, conversion rates, sales cycle length, revenue, and ROI.
Initiate the improvement of lead generation campaigns
Conversion and Engagement:
Conduct A/B testing and experimentation to optimize conversion rates, user experience, and campaign performance
Support web copy improvements, set A/B tests on website, and identify and improve UX friction points.
Report and Market Research:
Evaluate competitors&039; digital strategies and recommend improvements to maintain Esoft&039;s competitive edge.
Analyze key performance metrics and provide regular reporting on campaign performance and ROI to Marketing Lead and Head of Marketing
Do market research and stay informed about industry trends, emerging technologies, and best practices in growth marketing and the real estate and photography sectors to drive innovation and competitive advantage.
REQUIREMENT
Key skills to look for in Growth Marketing Specialist
Email marketing: Be familiar with marketing automation platforms like Hubspot, user.com or other CRM systems, and strong in implementing A/B testing.
Creativity: Able to think creatively to develop unique marketing campaigns and suggest previously untapped audiences for your business.
Data analysis: Be efficient in analyzing large datasets to identify trends and opportunities for future campaigns.
Social media management: Good understanding of social media strategies to increase engagement with customers and identify opportunities for holding marketing campaigns on social platforms.
Search engine optimization (SEO): Be proficient in SEO best practices to help new audiences&039; companies online.
Qualifications:
Bachelor&039;s degree in Marketing, Communications, or a related field is preferred.
In- depth knowledge of performance marketing channels, such as paid search, paid social, affiliate marketing, and display advertising.
Excellent communication and project management skills.
Strong attention to detail and ability to work in a fast- paced environment.
Experience with ad copywriting, targeting strategies, and campaign management.
Good English communication
2- 3 years of proven experience and results from previous work as a Growth/Performance Marketing Executive or similar role.
Strong understanding of website analytics and conversion tracking.
WHAT WE OFFER
We offer you an opportunity to continue building your career in an international and successful company with market- leading, innovative solutions. In every business unit and in every office around the world, Esoft has always been driven by a strong team spirit and an even stronger sense of pride. We strive to provide an interesting workplace, where people work and interact across cultures and time zones. We cherish creativity and innovation, and we invest in training and development of employees.
Opportunity to learn from experienced leaders and managers
Daily meals provided
12 AL/ year and 12 WFH days/year
Experience in increasingly challenging and engaging real- world marketing projects.
100% SHUI in probation, premium healthcare package for individuals and family
Attendance in meetings, events, networking opportunities and training courses
Experience in an international company with the culture that encourages and fosters creativity, innovation, respect and equality
Attractive package
