Job Summary
CJ Foods Vietnam is looking for a highly motivated and detail- oriented Group Brand Manager to join our team. The Group Brand Manager (GBM) is responsible for leading the development, execution, and performance of multiple brands within the company’s portfolio. This role ensures strategic alignment of marketing initiatives with business objectives while driving brand growth, consumer engagement, and market competitiveness. The GBM oversees a team of Brand Managers and collaborates with cross- functional teams to achieve revenue, profitability, and brand equity goals.
Key Responsibilities
Strategic Brand & Business Planning (60%)
Conduct brand portfolio analysis and recommend rationalization or expansion strategies throughout keeping abreast of market situations, consumer trends, internal sales performances and competitors&039; movements.
Set and monitor brand performance KPIs. Lead & drive cross functions to deliver those KPIs and ensure continuous growth and improvement
Develop communication/ NPI strategy that inlign with company vision & mission
Fully management of PnL and marketing budgets within agreed targets.
Define brand positioning, messaging and overall identity for umbrella brand and multiple categories
Define & excavate brand essence
Lead the development and execution of both short- term and long- term marketing strategies to promote our brand, products, and services
Category Brand Activities Excellence (30%)
Monitor and manage P&L for assigned brands, driving profitability and cost optimization
Liaise closely with Marcom Team/Agencies/Trade for branding and consumer communication activities with excellent execution (Including both ATL and BTL activities, such as TVC, digital, activation, sampling, OOH, and POSM…).
Monitor brand health metrics and make data- driven decisions to optimize marketing efforts
Lead cross functions (R&D, supply chain, purchasing, sales, trade marketing) to run the NPD process: sales forecasting, stock management, and sales movements... identify new product opportunities and to ensure the launch&039;s success in Vietnam.
Monitor and analyze the performance of marketing campaigns and adjust strategies as needed; manage and track marketing budget, expenses and ensure ROI on marketing campaigns;
Lead market research initiatives to understand consumer behavior, trends, and competitor activities. Translate insights into actionable marketing strategies and innovation opportunities.
Develop annual brand marketing budgets and ensure cost- effective spending
Team Leadership & Developement (10%)
Manage, mentor, and develop a team of Brand Managers, fostering a high- performance & supportive culture
Work closely with HRBP to recruit and retain young talents to build up next- generation managers for company
