[FREELANCE] Senior Social & Content Executive

__Roles & Responsibilities__
As a Senior Social & Content Executive at Social Lab team, you will be responsible for the delivery of social performance tracking & reporting and solution to clients; and also handle ideation, development, and execution of comprehensive content strategies across a diverse portfolio of brands.
SOCIAL CONTENT PLANNING & CREATION

Not only follow trends — but also seek opportunities to create trends that set the brand apart.
Plan and execute social content calendar ensuring social content is engaging, and consistent with the brand’s guidelines and campaign message.
Understand creative direction and be able to provide content direction for social channels on various platforms to deliver the campaign message successfully.
Work closely with the internal teams and 3rd parties on the development of social media strategies (Owned Channel and Social Outreach), tactics, and content plan.
Collaborate with Creative & Account to ensure the best deliverable on time to Clients.
Understand client feedback constructively and adjust content with flexibility and strategic clarity.
Develop content governance guidelines for tone, style, and voice of all content, and ensure they are followed.
Be at the forefront of the social trends, memes, pop culture references, and digital behaviors.

SOCIAL MEDIA PERFORMANCE

Brief & work with 3rd parties (media, social listening, social management platform, community, research) to crawl and process all relevant data, consolidate reports, and give final learnings and recommendations from strategic communication POV.
Deliver all types of performance evaluations, tracking, and reports on campaign/ weekly/ monthly basic by channel: Paid- Owned- Earned channels, Social Out- reach channels; by type (Content, Creative, Community, Competitor, Campaign, etc.) to evaluate the performance of brands on social media and suggest solutions to improve the campaigns.
Research and analyze social media trends, ad revenue, and visitor data in campaign- by- campaign to improve the brand’s social media performance and the efficacy of their campaigns.

COMMUNITY & ADVOCACY MANAGEMENT

Initiate creation, conception, and presentation of community & advocacy strategy.
Escalate possible issues or concerns to internal and external stakeholders based on our response protocol.
Review the community’s conversation (comments, inbox, replies, and posts to the fanpage) in a quick and timely manner.

__Candidate Profile__
We would like to hear from those who have:

Excellent grasp of social media metrics and best practices.
Strong analytical, planning, organizational, problem- solving, and critical thinking skills.
Ability to meet project KPI.
Excellent verbal, written, and presentation skills.
Good sense of social content and social trends.
Deep knowledge of social nature, social planning, and social media performance.
Operate with discipline ensuring timely deliverables.
Effectiveness of team collaboration.
High attention to detail, careful, hard- working.
At least 4 years of experience in planning and directly executing social campaigns (client or agency).

Cập nhật gần nhất lúc: 2026-07-06 20:35:03