This position provides an exceptional opportunity for dynamic marketers who would like win the market with the hotel’s premium products. If you are confident and motivated, Apply now!
We are seeking a passionate F&B Marketing Executive to join our hotel’s stellar marketing team at Sheraton Saigon Hotel & Towers. The F&B Marketing Executive is responsible for developing and executing marketing strategies for food and beverage establishments, both to hotel guests and to local patrons. This may include restaurants, bars, retail branded items and other hospitality venues. Along with the hotel Marketing team, you will work closely with the F&B leaders, culinary team, Marriott’s Country F&B leaders, Marriott’s Area/APEC F&B leaders and other stakeholders to ensure the hotel’s F&B goals are yielding great results, including brand awareness, lead generation and sales.
DUTIES AND RESPONSIBILITIES:
Restaurant & Bars marketing execution
· Utilize customer insights and data analytics to identify areas for growth and make informed decisions
· Support F&B leaders and Restaurant Managers for F&B activations, special events, merchandise, food tasting, food festival, workshop and promotions
· Coordinate launch events of special promotions and yearly projects
· Conduct weekly F&B marketing meetings involving F&B Operations and Marketing teams
· Work closely with the culinary team to execute new food and beverage concepts that align with promotional objectives
· Cooperate with third parties or partners to deploy and run regional, country or hotel campaigns such as Marriott Bonvoy, Club Marriott or any business partners
· Coordinate with the operations team to ensure seamless execution of promotions and maintain service quality
· Plan F&B marketing calendar, execute F&B marketing plans and run marketing campaigns aligned with sales activities and promotional campaigns
· Work with Creative Manager and lead the photography for monthly F&B promotions or coordinate on the photography projects of outsourcing between the hotel and production house
· Work with Creative Manager to create enticing visuals, promotional materials, and menu displays and other essentials for the outlet activities
Digital & Social Media Execution
· Create and implement social media contests, and other user- engagement tactics that are in line with the hotel’s F&B marketing goals
· Develop and execute social media strategies for all restaurants & bars aligned with the hotel’s business goals, hotel marketing initiatives and F&B marketing plan
· Update and maintain outlets’ website content, ensuring it aligns with current marketing initiatives and SEO best practices
· Identify and build partnerships with local influencers and bloggers
· Monitor effective benchmarks. Analyze, review, and report on weekly, monthly and yearly basis
· Manage day- to- day activities of selected social media channels including Facebook, LinkedIn, Instagram, Youtube, and any required channels for all restaurant and bar outlets
· Deploy and run paid advertising campaigns to drive F&B marketing goals and objectives
· Establish a positive online presence for the outlets and monitor community feedback in real- time
· Keep all directories and online listings up- to- date for all outlets
· Create, source, schedule, and distribute social media content in collaboration with cross- functional teams to ensure content aligns with brand messaging and marketing objectives
Other execution and fulfillment of projects as outlined on marketing communications plans
QUALIFICATIONS:
· Skills of copywriting, and photo/video editing are required
· Proactive, disciplined, goal- oriented, and problem solving
· Proficiency in Microsoft Office Suite and social media platforms
· Work effectively in a fast- paced environment and consistently demonstrate a high level of organizational skill
· Bachelor’s degree in Marketing, Communications, Hospitality Management, Digital Marketing, Business Administration or related fields
· One or two years of experiences in F&B industry, or marketing communications role, especially in international hotels or big F&B chains
· Good analytical skill while having a creative sense
· Understandings of F&B industry and of digital ecosystem (website, social media, email campaigns, SMS/Push)
· Excellent communication skills in English and Vietnamese
· Manage to work well in a team and independently
· Start working day: March 2024
BENEFITS:
· Associate recognition and rewards program quarterly and annually with regular appraisal culture
· Work alongside a high- performing and self- starting team in one of the leading hotels in Ho Chi Minh City
· Competitive salary and benefits
· Free duty meals, uniform and parking
· 24/24 personal accident insurance, social insurance, health insurance
· Professional working environment under Marriott International
· Details of orientation, induction programs, learning tools and courses equipped
· Explore programs with generous discounts and exclusive rates for all Marriott properties
