Job Purpose
- The job holder will drive personalization at scale, elevate customer experiences, and accelerate digital banking adoption through implementing data- driven and automated marketing journeys.
- The role is accountable for leading the strategic implementation and optimization of digital marketing technologies, specifically Adobe Experience Cloud — across the Bank’s digital owned channels
Key Accountabilities (1)
- Architect and oversee complex, multi- stage campaign journeys using enterprise marketing platforms (Adobe Campaign, Adobe Target, Adobe Journey Optimizer).
- Subject Matter Expert on the utilization of Adobe Experience Cloud
- Launch dynamic customer segments and automated personalization customer enagement campaigns for digital banking users.
- Execute advanced experimentation such as multivariate testing, adaptive A/B journeys, and real- time personalization.
- Govern the Martech execution standards and ensure alignment across digital squads and business lines
- Lead campaign performance reviews; deliver insights that influence channel and product strategies.
Key Accountabilities (2)
Performance Analytics
- Establish measurable goals, measure conversion rates, cause experiments and improve Conversion Rate.- Utilize social monitoring tools to have higher engaging posts within top 10 when compared to the competitors with lower cost and higher Return on Investment.
- Measure the effectiveness of digital marketing efforts using web analytics tools and suggest solutions to boost online presence.
- Track website traffic flow, consumer patterns and response rates, campaign performance, conversion rate sand provide regular performance reports for business decision making.
Key Accountabilities (3)
- Evaluate emerging Martech solutions for competitive advantage.
- Provide strategic oversight of Adobe Martech stack implementation and ongoing optimization.
- Lead Martech governance, ensuring security, compliance, and efficiency across platforms.
- Develop and mentor junior Martech team members; champion agile and cross- functional collaboration.
Key Relationships- Direct Manager
Senior Manager, Digital Marketing Technology Stack
Key Relationships- Internal Stakeholders
Teams within the Digital Office and relevant departments in the Bank.
Key Relationships- External Stakeholders
Partners providing professional services.
