Expert, Digital Marketing

The job holder develops Techcombank&039;s digital marketing activities to improve business efficiency, brand image and digital marketing experience of customers; Ensures proper operation, implementation, monitoring and measurement of digital marketing activities across marketing channels.
Key Accountabilities (1)

Build a framework, processes and effective management of digital marketing activities
Develop a process to coordinate digital marketing implementation across the line.
Periodic training and guidance on digital marketing knowledge.
Manage the execution of marketing activities on the online channel based on marketing strategies and plans oriented with information about customer understanding in a multi- dimensional way from many different data sources for the Trade unit. Brand Marketing and Retail Marketing.
Build a reporting framework/programme framework/mechanism for measuring campaign effectiveness for online channels.
Build a management framework for digital marketing activities of the Marketing Division and the bank- wide units: efficiency, budget, compliance with guiding standards.
Develop digital marketing implementation and control processes.
Develop and manage the budget for the department&039;s activities.
Develop a periodical reporting framework on the effectiveness of marketing programs and campaigns.
Build online/digital marketing database to analyze and make timely decisions.
Support for Brand/Brand và Retail Marketing activities on digital marketing channels
Administration of continuous optimization of program performance, digital marketing campaigns based on a performance management framework: i) setting evaluation criteria, ii) testing, iii) tracking, iv) evaluation and v) adjustment.
Search for new digital trends in the market and propose solutions to develop, widen and diversify digital marketing channels.
Develop và implement a continuous communication plan on digital channels including implementation frequency, target audience, appropriate channels và budget.
Collaborate with related departments to build tools to collect data on customer behavior on digital media channels.
Ensure digital marketing programs and campaigns are measured with metrics that are consistent with business targets.
Manage access frequency và optimize digital media resources in the digital environment. For example: Email, Website, Fanpage, Search…

Other duties as assigned by Director of Marketing Division and/or Senior Director of Digital Marketing Manager.

Success Profile- Qualification and Experiences

Qualifications:

Bachelor degree or higher, major in Marketing, Business Administration, Economics or other relevant areas Expertise:
Understanding digital marketing và financial and insurance products/services
Strong understanding of strategy and budgeting. Experience:
Business English standard of proficiency as required for the role
Specialization: at least 10 years of experience in marketing và communications,of which at least 5 years in Digital marketing. Foreign Language

Chế độ bảo hiểm, Du Lịch, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương

Cập nhật gần nhất lúc: 2026-03-14 00:40:02