This position reports to Ethical Marketing Head.
The New Product Development Manager- Ethical is responsible for develop NPD strategy and build Ethical product pipeline for UIP. This person collaborates with cross- functional team to drive Ethical NPD projects and ensure the successful launch. Ethical NPD Manager need to maintains, and updates the new product development process.
Creates and manages the new product development pipeline portfolio, to ensure successive annual roll- outs of value- added profitable products, to achieve 5- year plan growth targets.
Provides leadership and support by initiating research to identify consumer needs; develop new products to meet consumer needs; research consumer acceptance of products; and lead status meetings to drive programs or new product initiatives to market. Periodically presents project updates to the leadership team.
Identifies marketing opportunities by analyzing and defining the total market, market share, competitor market share, and available market share by product market.
Develop, maintain and update new product development to ensure a group of new concepts or products is available to be introduced and commercialized on an annual basis, include Ideation Capture, Funnel to Focus, NPD Stage Management, Performance Evaluation.
Review and update NPD SOP base one the need of business.
Responsible for Performance Evaluation Analysis, activities to include: Post launch ROI validation – sales and cost performance validation, Customer/Market feedback, Champion identified improvements, Ensure key learnings and best practice are documented and shared institutionally, Implement improvements in project management tools and methodologies.
Champion the identification, development and analysis of the project justification for capital projects related to cost savings, product improvements and new production capabilities tied to new product introductions.
Collaborates cross- functionally to drive the NPD process to bring new products to market.
