ROLES:
The E- commerce Specialist provides effective support to E- commerce Manager to ensure job completion and there by contribute to good results.
E- Commerce Specialist is responsible for working as a key member and will be instrumental in leading the day- to- day operations to address the integrated business operations to maximize revenue, profit and cost efficiencies while providing a rich e- commerce shopping experience
JOB DESCRIPTION
Commercial Planning
Find & negotiate new business opportunities with new channels to expand the online business
Identify ways to drive sales generation through business analysis; ensure action is taken to maximize sales potential
Work closely with E- Platforms & E- distributor to prepare and implement seasonal/ monthly campaigns and initiatives.
Recognize shopper triggers/barriers to define fast & appropriate action
Build and develop strong relationship with E- platforms, E- distributor & internal departments
Develop E- commerce Strategy & Sales Plan for each Brand/Channel & build activities calendar for monthly/quarterly.
Drive sales, profitability & brand score through proper merchandising and overall presentation of specific category/Top 4 key platforms: Lazada, Shopee, Tiki, Sendo.
Other tasks as directed
Promotion planning & Stock planning monthly/ quarterly to deliver target & stock reservation
Digital Marketing & E- merchandising:
Propose & manage design layout (Landing Page/Shop in Shop), banner onsite as per guidelines with the Designers/ E- Platforms & Enablers to ensure strong communication & brand image.
Work closely with Brand team for driving traffic to official stores monthly/ running activities directly to Online Channel to enhance brand awareness & online sales.
Analysis & Reporting:
Budget management and conduct expense/benefit analysis, discount rate check (Above the line, Below the line, ROI)
Weekly/Monthly/Quarterly report to E- commerce Manager.
Competition benchmark (promo, pricing…)
Product listing data analysis (sales, conversion rate, page views, rankings, pricing, etc.) to determine why products are trending up or down. Share the observations and the propose strategies to improve the issue.
Sales analysis of each online E- Platform and of each activity
Track performance (sell- in/ sell- out) per E- retailer, Partner and of each Brand to identify solution of development
CRM
Manage customer database and develop customer loyalty programs & increase new customers.
Manage E- distributor for online customer service.
