Digital Marketing Team Lead/ Manager

ABOUT THE ROLE
Crossian is a high- growth technology- driven e- commerce business. Behind our success is our people. As a start- up formed in 2020, we have created a fast- paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in the last 3 years. Our mission now is to build direct- to- consumer brands and increase customer lifetime value.
As our Digital Marketing Team Lead/ Manager, you’ll have the opportunity to shape the go- to- market strategy for our unique & innovative fashion products, work alongside talented teams, and use your analytical and creative skills to drive customer engagement and optimize performance. If you’re ready to take your career to the next level and play a key role in the growth of a forward- thinking e- commerce company, we want to hear from you!
WHAT YOU WILL DO
Team Growth & Mentorship:
- Own the strategic roadmap for your team&039;s product portfolio, identifying trends, gaps, and opportunities to expand our product mix and scale performance.
- Hire, lead and mentor content specialists to grow with the business.
Content Strategy and Planning
- Mastermind go- to- market digital/ product marketing strategy for selected products that keeps engagement high and conversions rolling in
- Be the market guru, identifying US customer trends, consumer preferences, and competitor move
Content Creation and Distribution
- Oversee the production of top- tier content, from viral video creatives to jaw- dropping websites
- Stay up- to- date with industry trends and best practices in digital/ product marketing, implementing innovative strategies to drive results
Analytics and Performance Optimization
- Utilize data insights to identify areas for improvement and make data- driven decisions to optimize conversion rate
- Keep a keen eye on digital content performance and metrics, optimizing for conversions
Cross- functional Collaboration
- Collaborate with Performance Marketing team to track, analyze, and report on sales, advertising metrics and KPIs to measure marketing campaign effectiveness.
- Collaborate with in- house teams to make sure selected product features meet industry quality standards; marketing collaterals align with market trends and customer needs
- Collaborate with Graphics and Video teams, and other creators to make visually impactful content

WHAT WE ARE LOOKING FOR
Education Background:
- Strong academic performance (GPA > 3.0).
- Bachelor’s or Master’s degree in Business, Marketing, Business Administration, Journalism & Communications, Linguistics, or related fields.
- Graduated from top- tier universities in the field. Preference for candidates from FTU, NEU, Diplomatic Academy, Academy of Journalism and Communication.
- International university graduates are a plus.
Work experience:
- Experieced in managing a team of 5- 10 people
- Experience in e- commerce/ facebook ads or as a retail/ e- commerce shop owner is a plus
- Proven track record of creating and executing successful go- to- market strategies for digital or physical products.
- At least 3- 5 years of experience in digital/ product content marketing
Skills:
- People Management & Team Management
- Aptitude for turning data into actionable insights
- Ability to formulate strategies & execute plan from given business objective.
- Ability to collaborate effectively with cross- functional teams, including creatives, product, and performance marketing teams.
WHAT YOU CAN EXPECT
At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:
- Other benefits in accordance to Company&039;s Policy and Vietnam Labor Laws.
- Attractive salary, bonus, fair and transparent scheme, income up to $10,000/month (basic salary up to $2,500 depending on capacity)
- Lots of other company benefits including 5- star annual Summer Summit, budget for frequent team building activities and other monthly / quarterly / annual company events
- Flexible, non- binding working time and space according to office hours
- A Pantry & a Crossian Cafe stocked with goodies, ready to serve
- Company Year- end bonus & Department Year- end bonus as part of our profit sharing program
- Global health insurance package for yourself
- Full salary during probation
- Guaranteed 13th month salary
- 12 days work- from- home & 12 days of paid annual leave
- General company T&D Program

Chế độ bảo hiểm, Du Lịch, Phụ cấp, Du lịch nước ngoài, Đồng phục, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Nghỉ phép năm

Cập nhật gần nhất lúc: 2025-09-09 01:55:03