Digital Marketing Specialist (6 Months Contract)

Campaign Execution (60%)

Collaborate with the digital agency to develop and implement monthly media plans for brand.com, aligned with key digital KPIs (traffic, conversion rate, revenue, ROAS) across platforms such as Meta, Google Ads, TikTok Ads, and YouTube Ads.
Brief and coordinate the creation of online key visuals and banners in line with brand guidelines and marketing objectives
Coordinate with internal and external stakeholders to conduct the campaign calendar, including new arrivals, promotional sales, loyalty programs, and AWO campaigns.
Work closely with affiliate agencies to ensure proper campaign implementation (e.g., correct links, UTM tagging, product lists).
Ensure timely execution of campaign assets across owned media channels (Zalo OA, EDM, stories, and web push notifications)

Performance Monitoring (30%)

Respond promptly to optimize digital investment while maximizing conversion rates
Track and analyze paid ads performance on a daily and monthly basis, ensuring alignment with sales targets

Payment and Report (10%)

Manage ads top- ups and monitor credit card transactions related to digital media expenses (Facebook, Google, TikTok, ZaloOA).
Manage monthly digital payments and accrual bookings
Prepare a comprehensive monthly report that includes in- depth analysis of digital marketing performance, highlighting key metrics, campaign effectiveness, and optimization opportunities.

At least 3 years in performance marketing experience, especially in retail industry
Proficient in English (B2 level or higher), with strong verbal and written communication skills
Solid understanding of customer journeys on websites and experience working with CRM systems
Strong negotiation skills and stakeholder management capabilities
Strong sales- driven mindset with the ability to monitor and optimize digital performance in real- time to protect investment and maximize conversion rates
Experiencing global brands is a plus
Excellence in setting up technical ads tools and tracking (UTM, pixel)

Laptop, Chế độ bảo hiểm, Du Lịch, Phụ cấp, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Nghỉ phép năm, CLB thể thao

Cập nhật gần nhất lúc: 2025-08-30 09:30:03