ABOUT THE ROLE
Crossian is a high- growth technology- driven e- commerce business. Behind our success is our people. As a start- up formed in 2020, we have created a fast- paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in the last 3 years. Our mission now is to build direct- to- consumer brands and increase customer lifetime value.
As our Digital Marketing Manager, you’ll have the opportunity to shape the go- to- market strategy for our unique & innovative fashion products, work alongside talented teams, and use your analytical and creative skills to drive customer engagement and optimize performance. If you’re ready to take your career to the next level and play a key role in the growth of a forward- thinking e- commerce company, we want to hear from you!Crossian is a high- growth technology- driven e- commerce business. Behind our success is our people. As a start- up formed in 2020, we have created a fast- paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in the last 3 years. Our mission now is to build direct- to- consumer brands and increase customer lifetime value.
WHAT YOU WILL DO
Team Growth & Mentorship:
- Hire, lead and mentor content specialists to grow with the business.
- Own the strategic roadmap for your team&039;s product portfolio, identifying trends, gaps, and opportunities to expand our product mix and scale performance.
Content Strategy and Planning
- Mastermind go- to- market digital/ product marketing strategy for selected products that keeps engagement high and conversions rolling in
- Be the market guru, identifying US customer trends, consumer preferences, and competitor move
Content Creation and Distribution
- Oversee the production of top- tier content, from viral video creatives to jaw- dropping websites
- Stay up- to- date with industry trends and best practices in digital/ product marketing, implementing innovative strategies to drive results
Analytics and Performance Optimization
- Keep a keen eye on digital content performance and metrics, optimizing for conversions
- Utilize data insights to identify areas for improvement and make data- driven decisions to optimize conversion rate
Cross- functional Collaboration
- Collaborate with in- house teams to make sure selected product features meet industry quality standards; marketing collaterals align with market trends and customer needs
- Collaborate with Graphics and Video teams, and other creators to make visually impactful content
- Collaborate with Performance Marketing team to track, analyze, and report on sales, advertising metrics and KPIs to measure marketing campaign effectiveness
