Digital Marketing Lead (Up-to $7000)

ABOUT THE ROLE
As our Digital Marketing Lead, you will work closely with our performance marketing managers and specialists to improve campaign performance and optimize for conversions. Your main focus will be on applying advanced technical strategies, troubleshooting, and data analysis to enhance the effectiveness of Facebook campaigns aimed at driving purchases. Your experiences will be instrumental in mentoring team members, helping them grow their technical skillset, and ensuring the team achieves best- in- class results with Facebook Ads.
Crossian is a high- growth technology- driven e- commerce business. Behind our success is our people. As a start- up formed in 2020, we have created a fast- paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in just under 3 years. Our mission now is to build direct- to- consumer brands and increase customer lifetime value.
WHAT YOU WILL DO
Campaign Optimization:
- Analyze campaign performance data, identifying opportunities for ROAS improvement and ad creative optimization.
- Implement conversion- focused campaigns on Facebook to drive revenue and optimize profit
Technical Implementation and Experimentation:
- Lead R&D efforts for testing new Facebook features, bidding strategies, and advertising techniques to enhance campaign performance.
Mentorship & Skill Development:
- Help the team adopt new Meta tools and optimization strategies to stay ahead of platform changes and maximize campaign impact.
- Provide training and guidance to team members on using Meta’s ad tools and data analysis techniques.
- Mentor performance marketing specialists on technical skills, best practices, and new methods to optimize campaigns for purchase conversions.
Teamwork & Collaboration
- Collaborate with creative teams to ensure ad creatives align with the technical requirements for conversion- focused campaigns.
- Analyze performance data and collaborate with the team to adjust campaigns and optimize for higher conversion rates.

WHAT WE ARE LOOKING FOR
Proactive in staying up to date with the latest platform changes and advertising innovations.
Proven track record in optimizing Facebook ad campaigns to drive ROAS and increase conversions.
A bachelor&039;s degree in Marketing, Accounting, Auditing, Finance, Data Analysis, Computer Science, IT, Mathematics, Economics, or a related field.
Strong ability to interpret campaign data and identify optimization opportunities.
Strong experience with Facebook Pixel, Conversion API, Dynamic Ads, automated rules, or creative optimization tools within the Meta ecosystem.
More than 3 year of experience in performance marketing, focus on conversion objective in Google, Facebook, or other ad network for eCommerce / App, Games
WHAT YOU CAN EXPECT
At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:
- Guaranteed 13th month salary
- Attractive salary, bonus, fair and transparent scheme, income up to $7000/month (basic salary up to $2000 depending on capacity)
- Flexible, non- binding working time and space according to office hours
- 15+ days of paid annual leave
- Clear & transparent career development and promotion opportunities
- Full salary during probation
- Global health insurance package for yourself
- A Pantry & a Crossian Cafe stocked with goodies, ready to serve
- Lots of other company benefits including 5- star annual Summer Summit, budget for frequent team building activities and other monthly / quarterly / annual company events
- General company T&D Program
- Quarterly bonus & Year- end bonus as part of our profit sharing program
- Other benefits in accordance to Company&039;s Policy and Vietnam Labor Laws

Chế độ bảo hiểm, Du Lịch, Phụ cấp, Du lịch nước ngoài, Đồng phục, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Nghỉ phép năm

Cập nhật gần nhất lúc: 2026-02-18 06:25:03