PURPOSE OF POSITION
Responsible for the digital execution, budgeting of digital media for the team’s projects.
Manage a small team to meet the client’s business requirements.
Responsible for the digital planning covering all digital touchpoints in paid media for the team’s projects.
JOB DESCRIPTION
Digital Planning (50%)
Responsible for managing all digital planning, booking and reporting digital activities.
Responsible for online media planning activities: plans and costings, account queries and liaises with buyers, hands- on negotiation and communication with suppliers/ partners is included.
Plan media proposals based on touchpoint understanding.
Oversee and manage all approved digital media plans, providing hands- on support, instruction, and supervision as needed
Quality control for all output delivered to the client, including the creation of plans that reflect the insights and the ideas shaped from them.
Work with the Account & BD team for brief- taking and understanding precisely the campaign objectives and activation strategies.
Digital Optimization (50%)
Lead digital channel performance measurement, analysis and reporting, and use acquired data to inform and optimize campaign performance.
Build & manage company media assets: Facebook, Google, BM, MCV, advertising network.
Leverage and develop proficiencies with measurement tools and resources
Build a performance multi- channel approach to achieve the client&039;s business requirements and revenue goals.
Drive best practices in developing Paid Social, Paid Search and Video Strategies, and provide refinement and optimization recommendations
Manage and lead on Paid Search and Paid Social activity;
Manage and build relationships with major media owners: Google, Facebook, TikTok, Adtima, Admicro, Eclick, ad/app networks…
Translate campaign/client goals into Performance strategic tactics and effectively execute those tactics.
Team growth
Support and solve campaign solutions to achieve (and exceed) campaign goals.
Be the Performance expert for assigned accounts.
Provide support, knowledge and metrics expertise to other team members and teams;
Building operating procedures, training for the digital team as well as sharing media knowledge with other departments.
REQUIREMENT
Excellent analytical skills with proven ability to understand complex data, identify key trends and opportunities, put forward hypotheses to be tested and deliver recommendations
Successful experience in conversion optimization practices
Works well with teams and has a collaborative, positive and goal- oriented attitude, bringing optimism and positive energy to the team.
02 years in Performance Marketing and 01 year in Digital Planning.
Excellent knowledge of search and social ads platforms (Google Ads, Facebook)
Proficiency in Website Analytics
Ability to work under pressure and meet deadlines, and superior time management and organizational skills
BENEFITS
Bonus on Holidays/New Year according to Company policy (Reunification Day 30/4, International Workers&039; Day, Vietnamese Women&039;s Day, International Women&039;s Day, National Day, New Year&039;s Day, Lunar New Year; etc.)
Gifts for Special Occasions: Birthday, Marriage, Mourning, Sickness, Women&039;s Day, Mid- Autumn Festival, Christmas...
Office Amenities (refrigerator, microwave, snacks).
Annual Performance Reviews.
Happy Friday Parties: Monthly social gathering for team bonding.
Transportation & phone support: according to the company&039;s policy for using Be business
Social Insurance follows the Lalor Law.
"Green Seedling Nurturer" Program: Internal knowledge- sharing sessions for continuous learning.
Company Events: vacations, quarterly activities, year- end party, team building...
Flexible Working Hours: 1.5 hours flexible arrival/departure, twice per month.
Regular Sports Activities: Quarterly events promoting health and teamwork.
Fully Equipped Workstation.
Other Welfare & Support per company regulations.
Competitive Salary: open to negotiation
