Position Summary:
Responsible for developing and driving the Ecom Media, Acquisition & Data management, CRM & Data- driven marketing, brand.com and Holistic Search for KC across Baby & Child Care (Huggies brand).
This position will support Assistant Digital Manager (ADM) to setup, run and optimize the media & data driven marketing model with key thrusts around:
- Data driven media- Leverage 1P, 2P & 3P Data in paid media to develop the segments with consumer journey, develop use case and implement in marketing campaigns and ecommerce programs
- Ecom Media monitor and optimization.
- Build CRM & Brand Community based on consumer database
- Drive 1st Party Acquisition & Monitor data quality
Main Responsibilities:
Ecom Media monitoring & optimization
· Report to DMM & ADM campaign result and any relevance issue/ topic
· Support ADM developing & implementing ecom media plan, monitoring & analyzing e- commerce media data and market trends to optimize the online customer experience and achieve business growth.
· OS/OP Scorecard & performance tracking
· Follow up ads buying & media performance with media agency- based on approved plan: Collaborate with Media agency to manages a company&039;s online media presence to drive sales and engagement for its e- commerce business.
· Creative optimization- work with Socom Executive
CRM, CDP, Web & SEO execution based on biz strategy
· Data activation: Work closely with all businesses to ensure the CRM works effectively for all aspects of the company with proven data utilization ratio & impact, especially focus on using the power of data to deliver specific marketing objectives
· Attend in developing and implementing data & CRM initiatives to drive acquisition, engagement, traffic improvements to achieve specific business and marketing objectives (consumer behaviors, brand equity, share growth)
· Data management: Work with data scientist / agency partners to develop data management strategy from CRM system to DMP (Data Management platform), Audience Management of Facebook, Google, Zalo and ecommerce locals to develop CRM dashboard and to apply various analytics tactics (e.g. customer segmentation, predictive analytics) to produce Key analytics for monitoring CRM initiatives
· Support to executing Data & CRM strategies.
· Data acquisition: Partner with cross functions to deliver defined acquisition plan & continuously look for ways to grow database with efficiency
Budget record & reconcile
Key Stakeholders:
· Key working peer relationships: Brand, Ecommerce teams, IT, Procurement, Legal
· Reporting to Senior Digital Marketing Manager/ Assistant Digital Manager
· Key external stakeholders’ relationship: media/digital agencies, technology vendors, ecommerce partners, external brand partners
