About UOB
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long- term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.
Job Responsibilities
Value Proposition Development
• Design and refine compelling value propositions tailored to target segments.
• Align propositions with overall business strategy and customer insights.
Communication & Advocacy
• Review and approve all value proposition materials in collaboration with Marketing, Legal, and Product teams.
• Ensure consistent messaging across brand collateral, digital platforms, and customer touchpoints.
Market Analysis & Research
• Leverage customer experience (CX) data and digital performance metrics to inform strategy.
• Conduct in- depth market research and competitive analysis.
Cross- Functional Collaboration: Partner with leaders across branches, digital, call centres, and other business units to ensure cohesive execution.
Business Case Development: Build robust business cases for new initiatives, including cost- benefit analysis and implementation planning.
Performance Measurement
• Define and track KPIs to measure the effectiveness of value propositions.
• Adjust strategies based on performance data and market feedback.
Competitive Differentiation
• Monitor the competitive landscape to identify opportunities for differentiation.
• Leverage existing propositions to enhance market positioning.
Risk Management & Compliance
• Promote ethical decision- making and transparency.
• Ensure all initiatives comply with relevant laws, regulations, and internal policies.
