About Levents Vietnam
We are now looking for a dynamic Customer Relationship Manager (CRM) who will lead customer engagement strategies and drive reactivation, retention, cross- sell, and upsell initiatives through data- driven insights and personalized communication.
Levents is a fast- growing new- age fashion lifestyle brand rooted in Vietnam with a bold ambition to become a global icon. Our brand resonates deeply with GenZ — blending style, comfort, and culture into every product we create. With a strong omnichannel presence across physical stores and digital platforms like our website, Shopee, TikTok, and more, Levents is building a community that lives and breathes its values.
Key Responsibilities
Customer Data Strategy
Identify and implement ways to collect richer customer information across all touchpoints (website, social media, e- commerce, POS, etc.).
Build and manage a centralized CRM system that consolidates customer data from both offline and online channels.
Segment customers based on behavior, purchase history, preferences, and lifecycle stage.
Customer Insights & Engagement Planning
Analyze customer data to generate actionable insights and build customer personas.
Develop monthly and quarterly customer engagement plans aligned with business goals.
Design targeted campaigns focused on:
Engagement : Increase frequency among slow- buying customers.
Cross- sell/Upsell : Encourage exploration of new SKUs and higher basket sizes.
Reactivation : Win back lapsed customers.
Collaborate with marketing, product, and operations teams to execute these plans effectively.
Campaign Execution & Optimization
Continuously optimize campaigns using A/B testing, feedback loops, and analytics tools.
Plan, launch, and monitor performance of CRM campaigns (email, SMS, in- app: Zalo, push notifications, in- store promotions).
Work closely with digital marketing and content teams to craft compelling messaging that resonates with GenZ audiences.
Cross- functional Collaboration
Coordinate with Operations to ensure seamless execution of customer- facing initiatives.
Support Retail and E- commerce teams in delivering consistent, personalized experiences.
Partner with the Product team to inform new product development based on customer preferences and trends.
Brand Building & Culture
Foster a collaborative, results- driven team culture.
Be hands- on in daily execution, comfortable working in a fast- paced, startup- like environment.
Act as an ambassador for Levents’ mission to build a global brand rooted in Vietnamese identity.
Qualifications & Requirements
Communicate in Vietnamese and English (basic).
Excellent project management, communication, and interpersonal skills.
Passionate about building a global brand from Vietnam.
Demonstrated success in driving reactivation, engagement, and conversion through CRM initiatives.
Good understanding of excel, email marketing platforms, and analytics tools (Google Analytics etc.).
Deep understanding of GenZ consumer behavior , preferences, and communication styles.
5–6 years of experience managing CRM or customer engagement strategies in Vietnam, preferably in fashion, retail, or premium consumer brands.
Strong analytical skills with ability to translate data into actionable strategies.
What We Offer
Opportunities for international travel and exposure.
A chance to shape the future of Vietnam’s fastest- growing Gen Z brand and build a global legacy.
Competitive compensation package with equity/stake in the company.
Autonomy to innovate, backed by a supportive CEO and energetic team.
Why you love it
Competitive salary package (freely discussed), 13th salary & yearly bonus if any
Fast growing start up environment
Other bonding company activities
Join Government Health & Society Insurance
WORKING TIME & LOCATION
Location: 537 Kênh Tân Hóa Street ,Tân Phú Ward, Hồ Chí Minh City
Working time: 9 AM- 6PM Monday- Saturday (Saturday work from home)
