We are seeking a dynamic and experienced CRM Data Manager to lead our team in managing and analyzing user data systems within the fast- moving consumer goods (FMCG) sector. The ideal candidate will have a strong background in CRM system, data analysis, team leadership, and customer relationship management, with a passion for driving customer engagement and loyalty.
What You Will Do
· Develop and implement requirements and functionality to enhance the existing data infrastructure, including working with external vendors to acquire, manage and utilize customer data and serves as the primary POC for CRM in all aspects of data.
· Auditing/Identification and optimization of campaign strategies and other factors impacting program performance. Identification of trends, issues, gaps and performance improvement opportunities across all CRM programs on a continuous basis.
· Support strategic campaign planning activities including acquisition and redemption forecasting; develop campaign performance reporting and analysis
· Demonstrate a detailed knowledge and understanding of data architecture.
· Create and lead the dissemination of monthly dashboard reporting used to measure program performance.
· Support the CRM business plan and budget development process and forecasting, including identification of the impacts of operational and policy changes, enterprise initiatives, changes in strategy, methodology, acquisition channel mix and other factors.
· Generating detailed analyses including leading all ad hoc analysis requested by senior leadership and brand management stakeholders.
· Support all data requirements needed for customer research initiatives. Work with internal/external stakeholders to identify sampling requirements and isolate/provide customer data for research targeting.
· Work cross- functionally and departmentally as the SPOC regarding all technical/ data oriented enterprise initiatives impacting CRM. The position acts as a lead consultant to the CRM organization in the development of test plans/strategies to optimize results.
· Document and quantify the impacts of changes to the CRM business model.
· Serve as a POC for brand stakeholders to develop and validate test design and results.
· Analyze and proactively identify methods and opportunities for leveraging new database platform.
REQUIREMENT
Minimum Background/ Experienced Required
· 6- 8 years business experience including heavy emphasis on analytics or equivalent combination of education and experience. Relevant functional backgrounds included: CRM, Marketing Analysis, Marketing Response Modeling, Database Marketing/Operations, or Statistical Modeling & Forecasting.
· Relevant business experience required with demonstrated understanding of database marketing strategies.
· Proven success in presenting complex data to non- technical, senior leaders in an organization.
Soft Skills:
· Strong verbal and written communications skills include the ability to translate complex data and findings into clear, concise language and actionable insights suitable for a variety of audiences including executive leadership.
· Excellent problem- solving skills along with the ability to understand and apply analytical judgment.
· Ability to recommend and apply new reporting and analytical tools for the organization.
· Solid understanding of business planning, marketing testing and reporting methodology.
· Leadership: Ability to lead, mentor, and motivate a team, fostering a collaborative and productive work environment.
· Proven ability to navigate complex organization and build collaborative relationships across departmental lines.
· Ability to multi- task and work under tight and/or shifting deadlines; Ability to prioritize tasks based on business impact and manage time appropriately within a fast- paced environment.
· Ability to break down complex problems into manageable goals and actions.
Technical Skills:
· Advanced proficiency with Word, Access, PowerPoint and Excel is essential.
· Expertise required of modeling tools, transactional and SKU- level data, CRM technologies, and segmentation/targeting strategies.
· Familiar with processing mapping tools
· Understanding of ROI principles is strongly preferred.
· Experience with marketing database platforms and campaign management tools required.
· Experience working with Salesforce Cloud platform (Service Cloud, Marketing Cloud) strongly preferred.
· Database querying (e.g., SQL), and Business Intelligence tools (e.g., Tableau, PowerBI).
Tools:
Data Analysis Tools: SQL, Excel, Tableau, Power BI
Digital Analytics Tools: Google Analytics, Hootsuite, Sprout Social
CRM Platforms: Salesforce, Microsoft Dynamics
Project Management Tools: Asana, Trello, Jira
Marketing Automation Tools: Salesforce Marketing Cloud
Qualifications:
Education: Bachelor&039;s degree in Marketing, Business Administration, Data Science, Information Technology, or a related field.
