Creative Strategy Associate/HN/ĐN/HCM

Analyze why videos succeed or fail based on topic selection, title, thumbnail, and audience psychology
Develop your own pattern recognition for what performs on YouTube through structured observation and comparison with the CEO&039;s decisions
Study competitor channels and identify opportunities for NIA Production to differentiate
Progressively own creative strategy decisions for multiple channels (starting with smaller channels, expanding over time)
Evaluate and direct thumbnail designs, title options, and content packaging
Use AI- powered tools to accelerate creative decisions (after you have built the foundational judgment to use them properly)

You are genuinely obsessed with YouTube. Not as a passive viewer, but as a student. You watch videos and your brain automatically starts asking: why did this get 10 million views? Why did this thumbnail make me click? Why did I stop watching at the 3- minute mark?
You think analytically. When you see something that works, your instinct is to break it apart and understand the pieces, not just say "that was cool."
You have strong opinions but stay coachable. We want someone with genuine taste and conviction, but who can also take direct feedback, accept being wrong, and adjust their thinking.
You consume English- language YouTube extensively. Our channels are in English for a global audience. You need near- native English comprehension to evaluate titles, scripts, and audience psychology.
You are willing to work harder than you have ever worked. This is an apprenticeship under a CEO who has built channels watched by millions. That kind of learning opportunity comes with intensity. Expect 50+ hour weeks, especially in the first few months.
Bonus (not required, but we will notice):
You have run or tried to run your own YouTube channel
You follow YouTube strategy creators like Paddy Galloway, Film Booth, Colin and Samir, or similar
You have a background in psychology, marketing, or communications
You can explain the difference between a curiosity gap and a clickbait title without Googling it

Starting: 20,000,000- 35,000,000 VND/month, depending on experience and demonstrated skill during the hiring process
6- Month Review: Salary adjustment based on performance against clear, pre- defined milestones
12- Month Target: Significant salary increase for candidates who reach Senior Creative Strategist level, reflecting the value of owning creative direction across multiple channels

Cập nhật gần nhất lúc: 2026-02-25 15:15:02