Consumer Product Marketing Specialist

Let&039;s have a look at the job in general.
A Consumer Product Marketing is responsible for developing the Go- To- Market plan of the ASUS consumer laptops (Vivobook, Zenbook), overseeing its implementation including tracking and analyzing the performance of branding & promotional campaigns and ensuring that all marketing activities are in line with our brand identity & messaging. This role will be a key role to continue growing the components segment of the ASUS System Business. You will report directly to Consumer Marketing Manager.
We&039;re happy to offer our employees the following benefits
Great performance makes great income! To the team of ASUS, you will get:
• Health & wellness with health insurance & annual health check
• A Dynamic environment with positive teammates & growth mindset culture
• Company trip, teambuilding & other benefits
• Competitive income with 13th month salary; quarterly bonus based on performance
What are you expected to do?
In your daily duties, you will:
• Collaborate with product management and marketing manager to develop product positioning and messaging for target buyer personas
• Assess the effectiveness of the marketing programs on an ongoing basis
• Work with various teams (design, content, digital, product, sales) to implement planned MKT activities
• Market intelligence- be the expert on buyers&039; behavior & purchasing journey – and understand the competitive landscape to integrate with Marketing planning
• Copywrite, develop and maintain marketing materials to support all communications
• Develop a Go- To- Market plan (including key activities and budgets) for new product launch
We would be thrilled if you own the following qualities
• Strong analytical skills and data- driven thinking
• Up- to- date with the latest trends and best practices in social media and web analytics
• Full understanding of Google, Facebook, Instagram related boosting mechanism and content formats and KPI measurement
• Able to work independently & under pressure
• Bachelor&039;s degree in marketing, business, communication or related field
• Excellent organization methods and skills
• Proficient in Microsoft Power Point and Excel
• 3- 5 years of experience as a Product Marketing / Brand Marketing or similar role
• Understanding and passion for the Tech Industry
• Fluent English (Mandarin is a plus)
• Excellent communication & management skills to interact with colleagues, cross- functional teams and third parties
What makes you an outstanding profile
• Leadership
• Good communicator
• Results- driven
• Consumer- oriented
• Attention to details
• Organized
How do you prospect your career path
ASUS is also a great place to grow and shape your career. Explore the career journey of Marketer:
From Product Marketing to Digital Marketing, or Marketing Manager.

Cập nhật gần nhất lúc: 2025-06-16 16:35:02