Consumer Insight & Innovation Executive

Collect and analyze market and consumer data (trends, behaviors, competitors) to generate insights and identify opportunities for product development.
Report project progress, risks, and cost overview to the Marketing Director.
Hand over product information (USP, usage guidelines, technical details) to Marketing/Sales for go- to- market execution.
Support R&D with BOM/COGS optimization and alternative raw materials.
Coordinate with research agencies and validate research reports and data quality.
Work with QA and Legal to ensure labeling, claims, and product standards comply with regulations.
Lead the development of Product Briefs/PRDs for each project: define USP, target consumers, price–pack–promo strategy, COGS objectives, and timelines.
Participate in S&OP meetings during launch phases to align production and material planning.
Track post- launch performance (ratings, feedback, improvements) and recommend next- stage developments.
Perform other tasks assigned by the Marketing Director.
Plan and coordinate pilot production with factories; oversee the process from pilot → SOP → commercialization.
Collaborate with R&D to develop product samples, refine formulations, and coordinate concept/packaging/usage tests to validate product direction.

Education

Knowledge of Food Technology, Cosmetics, or Packaging is an advantage.
Bachelor’s degree in Marketing, Market Research, Economics, Statistics, or Business Administration

Experience

2–3 years of experience in FMCG Marketing, Consumer Insights, or Brand Management.

Professional Skills

Research & insights: design/coordinate U&A, concept/pack tests, social listening.
Project management: experience with stage- gate process and cross- functional collaboration (Marketing–Sales–R&D–QA/Reg–Finance–Factory).
Presentation & persuasion: ability to turn insights into clear, actionable recommendations.
Product development: drafting Product Briefs/PRDs, defining USP, price–pack–promo, and COGS targets.
Data analysis & storytelling: proficiency in Excel (pivot, vlookup) and PowerPoint; knowledge of Power BI is a plus.

Competencies

Ability to influence without authority and work effectively in cross- functional teams.
Strong understanding of FMCG market and structured thinking with prioritization skills.
Risk and timeline management.
Discipline and compliance with labeling/claim regulations.

Languages

English: able to read research/benchmark reports and communicate with vendors (TOEIC ≥650 or IELTS ≥5.5).

BENEFIT

Performance bonus (KPI)
Quarterly corporate training programs
Full salary- based social insurance
Salary: Negotiable
Participation in various team engagement activities (Team Building, Company Trip, etc.)
Lunch allowance
Fixed 13th- month salary
Company- provided laptop and working equipment
Holiday and Tet bonuses

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Cập nhật gần nhất lúc: 2025-10-02 16:35:02