Consumer Innovation Center Manager

Job Summary:
We are seeking a dynamic and consumer- focused Product Innovation Manager to lead the development of new products from ideation to launch. This role requires a deep understanding of market trends, consumer behavior, and competitive landscapes, combined with hands- on engagement with consumers and cross- functional collaboration.
Key Responsibilities:
Information Gathering & Market Research
Conduct in- depth research on market trends, consumer behavior, and competitive products.
Perform competitor analysis to benchmark offerings and pricing strategies.
Translate market data into actionable insights for product development.
Collaborate with Consumer Insights to analyze survey data and identify unmet needs.
Attend industry fairs and events to stay abreast of category innovations.
Field Work with Consumers
Engage directly with consumers via in- store recruitment, focus groups, and field research.
Collect and analyze feedback during product testing and sampling.
Build relationships with key consumer segments to foster brand loyalty and trust.
Product Development
Generate innovative product concepts based on research and consumer input.
Lead the end- to- end product development process, ensuring alignment with category goals.
Partner with Consumer Technical Insights and R&D to develop prototypes and assess feasibility.
Product Lifecycle Management
Oversee the full lifecycle of products from concept to launch.
Monitor product performance and recommend enhancements or updates.
Stakeholder Management
Coordinate with suppliers to ensure timely delivery of materials and resources.
Serve as the primary liaison for cross- functional teams including Marketing, R&D, and WinCommerce.
Collaborate with WinCommerce to organize in- store testing and gather consumer feedback.

Excellent communication and stakeholder management skills.
Strong analytical skills and ability to translate data into strategic decisions.
3–5 years of experience in product development, market research, or consumer insights.
Passion for consumer- centric innovation and trend analysis.
Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).

Chế độ bảo hiểm, Du Lịch, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương

Cập nhật gần nhất lúc: 2025-09-17 20:55:02