The Client Executive (CE) will contribute to daily account work by managing small projects and contributing to larger projects as directed by project leaders. S/he may supervise account work done by more junior staffs. S/he will learn Edelman’s various Communications Marketing processes/approaches, including public engagement, message workshops, master narrative assignments, brand engagement, social media campaigns and stakeholder mapping exercises and support account teams in the execution of these processes for clients.
Responsibilities
- Demonstrates a deep knowledge of integrated Communications Marketing principles and strategies
- Demonstrates understanding of key client information including business strategy, industry issues, products and services, key customers and competitors
- Demonstrates understanding of and implements public engagement and social media programs
- Manages media relations by identifying and working with target media and demonstrating a network of traditional and online media contacts and influencers
- Writes press materials and internal communications
- Edits and proofreads written materials for quality and adherence to appropriate writing style
- Implements traditional and online research techniques
- Demonstrates understanding of how to use and apply basic social media tools to client objectives: social networks.
- Demonstrates understanding and experiencing in media monitoring methodology.
- Participates and assists in program brainstorming, development and planning
- Manages projects using organizational skills, working with colleagues, vendors and support agencies and keeping project leaders apprised of status
Qualification
- At least one year of relevant experience in Communications Marketing and/or related fields, including research, advertising, management consulting, media or publishing
- A bachelor’s degree in a relevant field from an accredited college or university
- Intricate level of understanding of the account(s), the clients’ businesses, products, markets, personnel, outside influencers, opposition, etc.
- Understand basic public relations tools and how they are used to achieve client goals
- Good research, writing and editing skills and the ability to develop media contacts/relationships
- Fundamental understanding of media outreach assignments and the ability to apply experience and initiative in developing appropriate traditional and online media strategies.
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle).
For more information please visit: www.edelman.com
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