RESPONSIBILITY AND AUTHORITY
Sales Executions:
Conduct, execute the business plan to achieve the sales target and prepare sales forecast for each product in all sales channel
Perform inventory & sales channel management. Understand product&039;s positioning and important metrics in comparison with market and competitors
Track and analysis the market information & competitor dynamics to provide the necessary tactics
Listing and content quality management and improvement as a tool to improve sales efficiency.
Coordinate and work with other departments (Supply Chain, R&D,…) for smooth running of sales operation
Perform pricing and develop promotional campaigns to generate sales.
Coordinate with SEM/ Marketing team to implement marketing campaign, optimize impression, and regulate marketing budget
Sales Team Management
Build the and improve the input and output metrics (ranking, glance view, conversion rate, revenue, stock turnover, P&L...) of sales performance
Train, develop team through continuous improvement of strategy, tactics and executions
Manage the team of sales executive on daily operations, be responsible for overall performance of the whole category/ sub- category
Portfolio Management and Development
Continuously update above understanding and planning to react with changes.
Conduct market research, initiate & propose new product ideas, identify new market to enter and occupy market share and responsible for developing & executing launching plan.
Understand the product pricing and costing and how pricing strategy can affect the portfolio and product positioning
Build deep understanding of market and competition landscape, product P&L, product strength and weakness, product positioning in the portfolio to decide the strategy and tactics for bigger market share and profit
Business expansion/ Project management
Lead or participate as key member of business improvement project: automations, new process, new tools…
Lead or participate as key member of business expansion projects: new channel, new countries, new services...
