Build and developing Corporate and Institutional strategic accounts:
Keep track of future business opportunities with existing clients
Use WSE Organizational English Proficiency Assessment asset to set- up a structured approach from the need assessment phase down to the monitoring of the execution of the program
Clearly identify the organizations needs in terms of English proficiency and develop a granular understanding of the decision- making structure of the client organization
Relentlessly help the client stakeholders to make decisions faster while clearly understand their end- to- end decision- making procedures until deal closure and payment
Keep an eye on how projects are going and report regularly
Proactively reach out to key stakeholders to identify organizations and institutions with need for higher English proficiency
Develop Key Account Management capability for Wall Street English
Make sure Wall Street English provide the right people to ensure the adequate support for the stellar delivery execution of the strategic accounts
In collaboration with the MSH Group stakeholders, implement the Group level B2B CRM for WSE and oversea the training of its utilization by the team.
Drive recurring revenues from strategic accounts through productive and professional relationships with key client stakeholders as well as providing giving great service
Set- up a standardized delivery method for the key account management staff to comply to in order to achieve stellar execution of the strategic accounts
Build retail channel through Corporate Partnerships
Build a network of Corporate Partners to develop a retail acquisition channel of student’s
Define and deploy exclusive promotions offered to Corporate partner’s employees (and sometimes customers) that will stimulate the Corporate Partnerships channel
Develop cross- promotional opportunities that will stimulate the Corporate Partnership channel
Manage contracts and agreements with the corporate partners
Drive awareness of Wall Street English Corporate Partnerships offerings with the support of the Marketing teams
Monitor the performance of the marketing initiatives aimed at growing the Corporate Partnerships retail channel as well as the strategic accounts
Manage the promotions and events in collaboration with the Event Management team and Sales team to stimulate the Corporate Partnership channel
Develop and execute a marketing strategy to growth the strategic accounts
With the Marketing Manager, define the allocated resources from the marketing budget to the development of the Corporate Partnerships retail channel
Manage the allocated budget with a clear return on investment in mind
