Communications/Marketing:
Oversee the production of top- tier content, from viral video creatives to (keep it formal) websites
Ensure that the look and feel of the school is in line with its brand personality and positioning
Write, edit and revise and review all content of the school’s online and offline publications, articles and social media…
Collaborate with Graphics and Video teams, and other creators to make visually impactful content
Plan and execute branding activities via content writing, story telling, internal and external activities, community activities, etc.
Manage, develop and protect the schools’ brands and its perception online and offline
Work with internal teams to ensure marketing materials align with market trends and customer needs
Ensure all schools collateral, communications and events reflect the schools USPs and adhere to its Brand Guidelines
Work closely with the Digital Marketing Officer on digital content performance and metrics, support optimization for conversions
Support team’s event and school’s event where required
Events & school support
Plan & execute social media campaigns
Support corporate- wide brand campaigns
Work closely with the Senior Communications Officer on event planning and event optimization
Social Media and Digital Channel
Plan, write, manage media and designs of social media channel on a weekly basis to deliver the school brand’s USP, story and core values
Oversee campus- specific session on website so that it’s up- to- date, correct and deliver school’s brand essence
Education
Graduated from college with a major in graphic design, journalism and communications, marketing, or a related field.
Fluent in English & Vietnamese
Experience & Skills:
Teamwork
Database management and maintenance
Excellent written and oral communication skills
At least 2 years’ experience working in a similar position at an international educational institution is an advantage.
Creativity and proficiency in required computer skills
Proficient in copywriting, content writing, and social media writing across various platforms.
Strong interpersonal and communication skills
Thinking skills: Capable of creativity and expressing clear personal opinions on each piece of content and idea.
Personalities
Service minded.
Analytical, decisive and problem solving.
Innovative, flexible and creative thinking.
