Brand Manager FORD Vietnam Limited

General duties:
Manage Brand portfolio; Be responsible for Brand performance: Develop Brand strategy; Identify Brand positioning in the market; Develop and Execute Marketing campaigns to grow, nurture or sustain Brand to ensure delivering business objectives.
• Details:
- Lead Go- to- Market Strategy and lead cross functional Team in execution of GTM plan
- Lead Marketing functional teams to develop and execute Marketing Plan, including Marketing Communication, Event/Activation, Retail campaigns, Partnership program, etc.
- Closely work with Product Marketing, Research Team, representing Vietnam Market to work with Global/Regional Ford Team for key gateways of Product Development or related Business development/enhancement.
- Measure and report on success of marketing campaigns
- Work closely with agencies (creative, media, event, …) to make sure the right message to the right audiences through the right channels and all are consistent with Brand positioning/guideline.
- Direct & supervise content development, asset production to ensure Brand message delivery in differentiated & creative ways
- Anticipate consumer trends/behaviors, analyze competitive environment & action planning
Compliance:
• Comply with Internal policies, Code of Conduct, procedures of the Company.
• Maintain & apply quality control system in working area as required.
• Complete all compliance training as required by Corporate Compliance Office

* Required Education/ Background:
• Knowledge of Marketing Communication & Creative asset production and management.
• Understanding of business plan, Brand positioning, consumer insights.
• Graduated from university with major in marketing or business management.
• Ability to understand & analyse Sales report, business review.
• Knowledge on automobile industry, market segmentation, competition.
* Minimum experience:
• At least 5- year experience in Brand Manager/Marketing Manager
* Others
• Strong Leadership skill
• Ability to work independently to take ownership of assigned jobs.
• Self- motivated and high discipline on strict corporate process.
• Open minded, forward- looking, optimistic.
• Trend Savviness: Stay on top of industry trend in Marketing and Consumer psychology.
• Ability to work under high pressure.
• Have excellent communication (both English & Vietnamese, verbal & writing), presentation, follow- up and closing skills.
• Good teamwork sprit.
• Strong capability to pay attention to details.
• Creative capability: Innovative strategy & idea to help Brand stand out.
• Strategic thinker able to work to target.
• Strong analytical capability
* Working location: Hanoi, Hybrid working model

Fixed 13th month salary and annual incentive bonus

Mobile allowance

Job car for business and family usage

Cập nhật gần nhất lúc: 2024-03-24 00:45:32