Shape the voice of Vietnam’s most pioneering K–12 education system.
Vinschool is one of Vietnam’s largest and most dynamic K–12 education systems, operating across multiple campuses nationwide. As we continue to expand and evolve, we are seeking a Brand Manager who understands both the complexity of mainstream education and the discipline of long- term brand building.
This is not a role for transactional marketing. It is for someone who sees brand as reputation, trust, positioning, and long- term institutional value.
Your Mission
To lead and strengthen Vinschool’s brand identity across the system, ensuring strategic coherence between educational vision, stakeholder communication, and market positioning.
Key Responsibilities
Oversee key campaigns (enrolment, reputation, institutional communication) while protecting brand integrity.
Collaborate closely with academic and leadership teams to translate educational strengths into credible brand narratives.
Ensure brand consistency across campuses, communication channels, and campaigns.
Develop and execute medium- and long- term brand strategies aligned with Vinschool’s educational direction.
Monitor brand perception, market positioning, and competitive landscape within the K–12 education sector.
We Are Looking For Someone Who
Possesses strong understanding of the Vietnamese K–12 mainstream education landscape.
Demonstrates strategic thinking beyond campaign- level execution.
Communicates fluently in both Vietnamese and English.
Balances creativity with structure, and narrative with data.
Is internationally exposed; overseas education background is highly preferred.
Has solid experience in brand building and brand strategy, ideally within education or service industries.
What This Role Offers
The opportunity to shape and strengthen the brand of one of Vietnam’s largest K–12 education systems.
Competitive compensation aligned with experience and impact.
A professional environment that values clarity, consistency, and educational integrity.
A strategic role with direct influence on reputation and long- term positioning.
If you are motivated by building institutions, not just campaigns, we would welcome the opportunity to connect.
Safeguarding and Student Welfare
Vinschool is committed to high safeguarding standards and promoting the welfare of all the students in our care and those who work in the school. All appointments are subject to satisfactory references, identity check, qualification verification checks and DBS/Police Background Certificate (or equivalent).
When applying please provide three professional referees, who can speak to your work experience and qualifications. It‘s important to note that at least two of the referees must be previous line managers (including your current/most recent manager) who have directly supervised you in a professional capacity.
