About UOB
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long- term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.
About the Department
Strategic Communications and Brand is responsible for protecting and promoting the UOB brand. Working closely with our stakeholders, we create and execute integrated communications strategies to promote awareness and understanding of the Bank’s approach to supporting its customers, colleagues and the communities in which it operates.
Overview of Role
We are looking for a strategic and progressive self- starter with the passion, creativity and strong corporate brand and sustainability skills to elevate the Bank’s brand awareness and its reputation in corporate giving. The ideal candidate will be a team player with a strong sense of ownership and the ability to work under tight deadlines.
Brand Strategy & Management
• Lead and manage brand initiatives including locally developed campaigns, media partnerships, and brand collateral design and production to enhance UOB Vietnam’s brand visibility and awareness.
• Serve as the brand guardian, ensuring consistent application of brand identity across all touchpoints and adherence to corporate guidelines.
• Oversee the execution of Group- led brand campaigns, ensuring local adaptation aligns with market nuances and audience expectations.
• Collaborate with internal stakeholders and business units to provide brand guidance, review creative assets, and support media planning for marketing campaigns.
Campaign Planning & Execution
• Coordinate with creative and media agencies, production houses, and event partners to ensure timely and budget- compliant delivery of brand programs.
• Plan, implement, and manage end- to- end brand campaigns and activities to meet strategic objectives and brand KPIs (awareness, consideration, perception).
Communications & Content Development
• Develop compelling communications content across a range of formats—from short- form to long- form—tailored for different audiences and channels, ensuring clarity, consistency, and alignment with the brand’s tone and messaging.
• Monitor media coverage and compile performance reports to provide insights and recommendations for future communications strategies.
• Support external communications efforts by working closely with PR, media relations, and social media teams to deliver integrated messaging and storytelling.
CSR & Sponsorship Initiatives
• Assist in the planning and execution of CSR and art- related initiatives such as sponsorships, volunteer programs, and community engagement activities.
• Support the Brand & CSR team in cross- functional projects that promote UOB’s values and social impact.
Corporate Merchandising
• Oversee procurement, inventory management, and maintenance of corporate merchandise to ensure brand consistency and quality.
