After the licensing deal is confirmed, BA plays a key role in the approval process—ensuring that each project results in qualified outputs and meets the expected timeline. The responsibilities of BA throughout the process can be outlined as follows:
Consultation: Work closely with licensee to shape design ideas that align their objectives while following the character guidelines.
Design review: Since the licensor’s feedback process takes time, BA conducts a thorough internal review of the licensee’s designs before submission.
Negotiation: When conflicts arise between the licensee’s creative direction and the character guidelines, BA helps find solutions that balance both sides. BA also negotiates with the licensor when adjustments are needed to better fit the Vietnam market context.
Submission and follow up: BA submits the design to the licensor and manages the feedback process. BA is responsible for setting clear explanation to the licensee, aligning schedules, and maintaining effective communication between all parties.
Manage multiple projects: With multiple projects and licensees running in parallel, BA must be highly organized—managing tight schedules, tracking progress, and ensuring timely and accurate approvals across all cases.
Creative orientation: BA will host the creative orientation to explain and inspire licensee how to utilize the character assets effectively.
Job Requirements
At least 5 years of experience in a related role such as licensing, brand management, creative operations, or product development.
Bachelor’s degree or higher in Design, Marketing, Communications, Business, or a relevant creative/strategic field.
Capable of explaining licensor&039;s feedback in a clear and constructive way.
Fluent in English (written and spoken) to handle daily communication with global licensors
Experienced with graphic packages (Adobe Illustration, Photoshop etc.) are advantage;
Able to identify issues, propose solutions, and negotiate approvals.
Well- mannered, disciplined, optimistic, strong work ethic, enthusiasm and willingness to learn.
Highly organized with the ability to manage multiple ongoing projects from various licensees.
