The role is responsible for managing the product life cycle from strategy to execution: defining brand vision, creating marketing strategies, leading tactical plans, managing budgets, and working closely with cross- functional teams, medical experts, and external partners.
The Brand Assistant Manager acts as an overall champion for assigned brands, ensuring alignment with the company’s strategic objectives. The role requires experience in the ETC channel as a foundation, with a focus on further development and expansion into the OTC channel and e- commerce.
This position reports to Marketing Segment Head.
• Establish and maintain strong relationships with key opinion leaders, medical associations, and customers across relevant therapeutic areas.
• Work with the OTC Marketing Segment Head/Director to determine long- term strategies and directions for assigned brands.
• Collaborate with Market & Customer Intelligence (MCI) and external partners to conduct market research, generate insights, and support brand strategies.
• Conduct regular field visits to monitor business performance, gain new insights, and ensure strong execution.
• Execute marketing programs effectively; monitor results, recommend adjustments, and implement contingency plans when needed.
• Define brand vision, positioning, and strategies to support growth in both ETC and OTC channels, as well as e- commerce expansion.
• Lead and manage new product development and product launches in collaboration with cross- functional teams.
• Manage and monitor the brand’s P&L and A&P budget, ensuring accuracy, efficiency, and profitability.
• Develop communication and promotional materials in compliance with regulatory, legal, and medical guidelines.
• Develop and implement marketing plans to achieve sales, profit, and brand objectives.
• Plan and execute Continuing Medical Education (CME) programs and provide necessary support to sales and medical teams, including product training and promotional materials.
