B2B Growth Marketing Manager

JOB SUMMARY

Year of Experience: 2 years+ as management level
Job Level: Manager
Working Time: 9:00 – 18:00, Monday – Friday | Hybrid working with 2 WFH/week
Salary Range: Negotiable
Peer: Solution Managers
Working Location: 6th Floor, Tuong Viet Building, 95 Cach Mang Thang Tam Street, Ben Thanh Ward, District 1, HCMC, Vietnam
Department: Marketing – Growth Team
Report Line: Growth Director
Subordinate: Marketing Generalist, Content Marketing, Graphic Designer, BD Inbound
Title: B2B Growth Marketing Manager

OBJECTIVES
We are looking for an experienced Marketing Manager with great project management skill and passion in B2B marketing, inbound marketing, and digital marketing in general. You will be the leader to our dynamic marketing team, together driving outstanding business results for PMAX.
JOB DESCRIPTION
Marketing strategy & planning:

Develop your own work plan and manage the work plan of team members following the strategy.
Set marketing objectives based on business objectives and align the objectives with BoD.
Build the overall marketing strategy for PMAX with relevant campaigns and activities throughout the year to achieve marketing objectives.

Content strategy & planning:

Develop effective content strategy with detailed pillars and angles to deliver the main communication objective.
Synthesize insights from the target audience research and combine with the brand positioning to propose strategic content direction for PMAX.
Design detailed implementation plan with audiences, channels, PICs, and timeline.

Marketing workstreams execution management:
Manage the execution & optimization of all marketing workstreams following the strategic direction at each period of time, including but not limited to the following:

Social media management: Coordinate with content marketing executives to update contents for social channels including Facebook, LinkedIn, and Youtube; reply messages and comments on these channels following PMAX’s process and guidelines.
CRM: Design CRM framework & process and implement CRM activities across channels, especially email marketing.
Event management: Plan and organize events such as workshops and webinars for both the potential clients and the potential employees of PMAX.
Website management: Coordinate with content marketing executives to update contents for the website, optimize SEO and website performance in general.
Others: Implement other marketing activities based on the strategy at each period.

Report & Analysis:

Report to the Growth Director and CEO about the effectiveness of the overall marketing performance with insight and plan for further improvement.

Team leadership & management:

Coach & feedback to develop team members and maximize their ELV.
Build & manage a Marketing team of 4- 6 people, including content marketer and general marketer.

JOB REQUIREMENTS
Skills & Knowledge & Qualification

Must have
At least 2 year experience as Marketing Manager, managing at least 2- 3 people.
Strong problem- solving skill and data- driven mindset.
Excellent planning, project management and time management skills.
Understanding of marketing channels, especially Event, Website, Social (Facebook, LinkedIn, and Youtube), and Email.
Experimental mindset with enthusiasm about self- challenging.
Having a deep knowledge of B2B growth marketing, lead nurturing and having passion to grow further in this career path.
Data- driven mindset with technical expertise to ensure the quality and accuracy of data; process, design, and present it in ways to map out customers’ insights in order to help the organization make better decisions.
Excellent communication skill, especially in the field of advertising and branding.
Good to have
Creative and innovation mindset with interest in working in a start- up environment.
Experiences in building up and managing CRM for B2B business.
Experiences in marketing agency or having knowledge of marketing agency business.
Ambitious with aggressive targets.

PMAX- er Identification

People development: People development is to attract, develop, and retain the most talented people. Development is a responsibility, not a choice, of both the individual as well as the organization.
Teamwork and fun: Teamwork and fun is the cooperative and collaborative effort of a team to achieve a common goal or to complete a task, and trying to build a joyful & enjoyable atmosphere for everyone.
Client Impact: Everything we do is ultimately to deliver real client impact and value.
Extreme ownership: Extreme Ownership is the practice of owning everything in your world, to an extreme degree. Think of yourself as the owner of the company. It means you are responsible for not just those tasks which you directly control, but for all those that affect whether or not your task is successful.
Integrity: Integrity is to be honest and show a consistent and uncompromising adherence to what is right, even if it is at our own cost.
Innovation: Innovation is to drive change and innovative new ideas to create more values for clients, teams and society.

BENEFITS

Laptop supply/allowance or support for laptop purchase costs on an individual basis
Flexible working time with 4 days working from home per month and 15 paid leaves per year
Holiday activities; Company trip; Year End Party; Company Birthday; Culture Day; Quarterly Town Hall.
Internal training & career development opportunities, and external L&D budget sponsorship
Annual health check- up and Healthcare Insurance PTI for all employees
Team bonding budget quarterly, snack time to engage team members
Insurance as full salary (SHUI)
Other staff welfare allowances.
Competitive salary range with quarterly & yearly incentives and 13th- month salary
Quarterly, Yearly Recognition Gifts & Awards and gifts on special occasions (birthday, New year…)

Laptop, Chế độ bảo hiểm, Du Lịch, Phụ cấp, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Công tác phí, Phụ cấp thâm niên, Nghỉ phép năm

Cập nhật gần nhất lúc: 2024-04-03 15:55:29