Working location
Depending on working schedule, might need to travel to other learning centers at Him Lam, Phu My Hung and An Phu.
Head Office (38 Nguyen Lam- former District 10) and will transfer to new location after Tet (16 Le Quy Don- former Phu Nhuan District);
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Overview
This position supports enrollment growth and brand development for learning centers through the planning and execution of integrated marketing initiatives, working with internal and external parties to ensure marketing activities are well- coordinated, data- informed, aligned with local market needs and achieved business goals.
Strategic Planning & Execution
Turn business growth targets into clear marketing plans with defined milestones, metrics, and outcomes;
Own overall marketing performance, delivering qualified leads and measurable enrollment growth across channels;
Work closely with learning centers and academic teams to ensure marketing efforts convert into actual enrollments;
Continuously review and improve performance using data, with a strong focus on reducing customer acquisition cost (CAC) and improving lead- to- enrollment conversion.
Marketing Performance, Community Engagement & Partnerships
Collaborate with learning centers, schools, and community partners to execute localized campaigns and generate qualified leads.
Define, track, and evaluate marketing success based on lead quality, enrollment conversion, and ROI;
Own marketing channels performance, with digital as the primary growth driver and events, community initiatives, and partnerships as scalable conversion levers;
Plan and execute campaigns aligned with student enrollment cycles, ensuring consistent messaging and brand execution across channels;
Research, Insights & Market Analysis
Use researched insights from parents, students, and customers in general to improve targeting, messaging, and results;
Track local market trends and competitor activities to adjust and enhance marketing strategy, branding, and enrollment planning.
Turn insights into practical tests and improvements that increase enrollment results and marketing efficiency;
Budget Management, Reporting & Team Management
Set clear processes and standards to ensure consistent execution, measurement, and continuous improvement across the team.
Manage and optimize marketing budget to maximize ROI and enrollment impact;
Build, develop, and lead the marketing team, including recruitment, onboarding, coaching, and performance management;
Report on growth performance, including overall CAC, conversion rates, enrollment contribution, and campaign ROI;
