Brand management
Monitor and analyse Brand performance, Sales performance, Market requirements, then recommends appropriate actions for the marketing mix.
Make annual marketing plan, budget plan for each brand.
Assures the exploitation of the consumers’ predilection for both the products and brand promises creatively and effectively in order to increase market share, sales volume, revenue and profit.
Manage the assigned product portfolio. Recommend medium/long term brand strategies (including segmentation, positioning, targeting of the product and building brand equity).
Plan and responsible for the execution of integrated marketing communications (IMC):
Cooperate to the Import Dept. in customs clearance procedure.
Tracking the inventory and support the forecast plan.
- Compiling communication plan, creative brief, media brief and production; Coordinates with advertising agency, suppliers and internal resources to develop ATL (Print Ad, Online advertising, PR, outdoors…)
- Plan and execute the consumer promotion on both TT and Online
- Coordinate with designer to make materials for POSM, POP, Gifts…
- Coordinate with Event to run BTL activities (sampling event, brand activation, seminar, offline… in order to build brand equity (TOM brand awareness, loyalty, unique- strong- favourable brand associations & images)
New Product Development (NPD)
Cooperate to Group, other departments to make the launching plan effectively.
Research, evaluate and planning Marketing Strategy for launching new products.
Tracking, report and adjusting the launching plan of new products to assure the high effectiveness.
Market analysis; report
Analyse the business situation and marketing activities of the brand and competitors.
Analyse of changes and development trends of the market.
Evaluate market feedback; competitor&039;s marketing communication activities to suggest appropriate communication ideas for each campaign.
Understanding insights, behaviour, consumption trends of target customers
Perform other duties as assigned by manager.
