Assistant Brand Manager (Mạnh Về Branding)

Brand Strategy & Planning

Translate market research and consumer behavior analysis into actionable brand strategies and initiatives.
Define brand messaging and value proposition based on consumer insights and market trends.
Develop and implement annual/quarterly brand plans, including brand positioning, consumer targeting, and product roadmap.

Integrated Marketing Campaigns

Build and execute KOL/KOC strategies to enhance brand awareness and engagement.
Partner with creative, digital, media, and production agencies, while collaborating with internal teams to ensure impactful execution.
Lead the planning and execution of 360° marketing campaigns (ATL, BTL, Digital, Social, PR, KOLs, Events).

New Product Development & Launch

Work closely with R&D, Supply Chain, and Sales to support new product development.
Drive go- to- market strategies and launch campaigns for new products.
Align with Trade Marketing, Sales, and E- commerce teams to ensure consistent brand execution across all channels.

Brand Performance & Optimization

Manage and track marketing budgets, ensuring effective allocation of resources.
Oversee brand visibility in- store and online, ensuring consistency in brand image and consumer experience.
Monitor campaign effectiveness through KPIs, ROI, and media performance, and recommend optimizations.

- Bachelor&039;s degree in Marketing, Business Administration, Communications, or related fields.
- Minimum 3 years of experience in marketing roles (preferably in FMCG, beauty, personal care, or lifestyle brands).
- Proven experience in leading end- to- end marketing campaigns and brand building.
Strategic thinking with hands- on execution capability.
- Strong project management and analytical skills.
- Proficient in digital marketing tools (Meta Ads, Google Analytics, CRM systems, social media, etc.).
- Excellent communication and interpersonal skills.
- Fluent in Vietnamese; good command of English is a plus (for reporting or regional brands).

- Dynamic, creative, and professional working environment in a fast- growing industry.
- Competitive salary based on experience and performance.
- Bonuses for holidays and special occasions: Including Happy New Year (Tet), April 30, International Labor Day Sep 2, 13th- month salary, seniority rewards, birthday gifts, wedding gifts, etc.
- Monthly allowances: Parking support.
- Team building, company trips, and internal company events.
- Opportunities to attend advanced training in cosmeceuticals and marketing.

Cập nhật gần nhất lúc: 2025-12-12 05:55:02