Thông tin liên hệ
Gợi ý: Cung cấp đầy đủ thông tin như
017, Thôn Thanh Di, Xã 5, Huyện 2 Bình Định
[123job protected]
[123job protected]
01-05-1972
[123job protected]
Mục tiêu nghề nghiệp
Gợi ý: Cần đưa ra mục tiêu rõ ràng, tránh lan man
Trình độ học vấn
Gợi ý: Liệt kê tất cả các trường bạn đã từng học từ ĐH tới giờ
Major: bachelor of marketing jul 2009 - nov 2011
- RMIT Melbourne University
Major: diploma of commerce Dec 2007 - jun 2009
- RMIT Vietnam University
Kinh nghiệm làm việc
Gợi ý: Liệt kê, mô tả các công việc bạn đã từng làm
GROUP Brand Manager AUG 2015 - Present
- Building annual MKT plan & brand positioning for new franchising brands initially opening in VN (Crystal Jade, Osaka Ohsho) & beer consumption related brands (Vuvuzela, Kpub, Shogun)
- Working on market analysis, product segmentation, pricing strategy, brand communication touch points as well as planning multiple promotion campaigns.
- Cooperating with PD & Operation team to develop new products & innovate consumer experiences.
- Analyzing monthly sale data, understanding consumer behavior, reviewing competitors & consolidating key learnings in order to propose the credible brand activities to Head of Marketing.
- Ensuring the quality of brand communication, POSM & store design.
- Following all executions & design items to ensure the timeline.
- Managing and using marketing budget effectively according to approval budget.
Assistant Brand Manager JAN 2015 - AUG 2015
- Developing & Executing Marketing Plan to support Hair Styling Brand Performance based on approved BOD's direction.
- Assisting Category Brand Manager to prepare Marketing Plans, data analysis & work with agencies as an efficient negotiator.
- Working with R&D & Reseach team to understand the consumer needs as well as proposing new product devevopment for the Vietnam Market.
- Analyzing consumer research, reviewing competitors & consolidating key learnings to support Marketing Manager in term of enhancing Marketing Plans.
- Taking responsible for qualified packaging production & delivery to the outlets.
- Managing and using marketing budget effectively according to approval budget.
- Contributing to Step Change & Creative Idea brainstorming session.
Assistant Brand Manager JAN 2012 - dec 2014
- Building Marketing Activities and taking responsibility for Brand Performance based on the approved Marketing AOP, then reporting to Head of Liquid Milk Category / Marketing Director.
- Building annual consumer promotion plans and following up of all executions through out the plans.
- Managing agencies and working with various departments in the company such as Sales, R&D, Factories, Logistic, Legal… to ensure all Marketing Activities proceeded properly and achieved deadline.
- Analyzing and monitoring market trends, environment changes and competitor’s actions to propose solutions for approval.
- Composing research brief for FGDs, monitoring liquid milk Retail Audit and report to Head of Category monthly.
- Working closely with trade marketing to deliver efficient Marketing programs to shops and consumers. Ex: POS, promotion…
- Brainstorming and working with R&D to develop new product concepts for product re-launching campaign.
- Building timeline and managing the whole process of product packaging changes.
- Managing and updating monthly sales report, brand performance, media tracking to report to Marketing Director.
Kỹ năng
Gợi ý: Liệt kê danh sách kỹ năng của bạn
Workplace Communication
Strategic Thinking
Creativity
Team Works
Quick learning & adaptation
Chứng chỉ
Gợi ý: Các chứng chỉ bạn đã đạt được
- Chứng chỉ Tin học
Hoạt động
Gợi ý: Các hoạt động bạn đã từng tham gia
Chiến dịch Mùa Hè Xanh 2017-10
- Tham gia phát quần áo, gạo cho các em vùng núi gặp nhiều khó khăn. - Tham gia xây dựng trường học giúp các e có được nơi học tậpGiải thưởng
Gợi ý: Thành tích và giải thưởng đã từng đạt được
- Successfully Re-launching K-PUB new concept (a Korean Grill Pub concept) with highest efforts & creative approaches.
- The first time ever in a Beer Club market, Vuvuzela launched a Viral MV represented by singer Toc Tien pointed at 5 millions views across channels.
- Building brand positioning for two famous franchising brands which are Crystal Jade & Osaka Ohsho and firstly bringing them to Vietnam.
- Three fourth of my consumer promotion increased Vinamilk ADM value sales up to +25% compared to last period and get positive feedback from market.
- Success in the first performance show of Vietnamese Pop Band of international students launched in Melbourne (2010), the “Little Night”.
- Top 10 MOSVA singing competition operated by MOSVA (Melbourne Overseas Vietnamese Student Association) (2010) 2010-2018
Sở thích
Gợi ý: Một số sở thích cá nhân
