#10828 Mẫu CV Brand Manager/ Education Manager thiết kế chuẩn nhất 2025

Thông tin liên hệ

Gợi ý: Cung cấp đầy đủ thông tin như

477 Phố Đinh Hảo Tuyền, Phường Sơn, Quận Hào Đái Hồ Chí Minh

[123job protected]

28-11-1978

[123job protected]

Mục tiêu nghề nghiệp

Gợi ý: Cần đưa ra mục tiêu rõ ràng, tránh lan man

My starting based on the knowledge of science as a B.Sc of Biology and some teaching skill that all needed for the fresh beginning trainer position at Laneige cosmetics. At there, I had been trained in a professional environment in Korea to join in the international high-end cosmetics industry. The 4 year period with Laneige was the foundation for me to get the higher steps in this field.

After that, 7 years to be the brand manager for Sisley & L'Occitane helped me to accumulate more experience, to approach the reality in high-end retail market. Then I knew how to manage a brand innovatively in which the marketing and advertising are incorporated to successfully increase the brand awareness. Besides, I discovered that the power of the team is very important to struggle with issues of the brand. If you have the power of the team you will gain everything such as the growth of sales in a limited marketing budget of a distribution company. I could not do it alone, and I know how to let all team do it together in the same spirit.

Trình độ học vấn

Gợi ý: Liệt kê tất cả các trường bạn đã từng học từ ĐH tới giờ

Cử nhân Kế toán 2013-10 - 2015-09

Trường ĐH Mỏ Địa Chất Hà Nội
- Bằng tốt nghiệp: Loại Khá - Điểm tích luỹ: 7.2 - Hệ chính quy

Kinh nghiệm làm việc

Gợi ý: Liệt kê, mô tả các công việc bạn đã từng làm

BRAND MANAGER April 2010 - Jun 2017

Main Responsibility

+ Establishing the growth strategy of the brand for the coming year & 3 year business plan such as: yearly growth percentage, new locations, closed stores, renovation products, discontinued products which affected to P&L.
+ Establishing & committing yearly sales target with BOD base on the reality situation of the year, then arranging the target for each channel in the system (retail, wholesales, outlet, B2B, online).
+ Pricing the products, yearly revised the retail price following the international price structure of Principal in Hong Kong.

+ Forecasting goods purchase: basing on the yearly target sales, to build the goods purchase forecast, to manage fully stocks in order to achieve the target including: the regular products, the new products, the best sellers; ensuring the variety of products.
+ Frequently checking & analyzing the product situation (inventory analysis): the best sellers, the low moving, the monthly key launching products, overstock SKUs, run out of stock SKUs, short expiry date products. Then figuring out the promotional programs, sales programs,... to solve the problems.
+ Co-operating with the logistic team to have on-time shipment at the warehouse, on counters, to manage the safety of stock level in counters and at the warehouse as well.

+ Trade Marketing: building the whole year plan base on the sales target, preparing promotional program, including GWP & special offers in some special events in the year (Valentine's Day, Women's Day, Vietnam’s National Day, ... ).
+ Planning yearly marketing plan basing on the product innovation plan/ analysis/ understanding about the market/ competitors/ channel/ customers/ consumers & the marketing budget allowed from the BOD including: advertising & media plan, event launching plan, in-store activities plan (trial program), road show plan, KOL plan, digital marketing plan (Facebook, website, EDM).
+ Cross Marketing: cooperating with relevant brands in other fields such as fashion, coffee shops, flower shops, the buildings, banks to increase the awareness and B2B sales capability.

+ Following strictly the guideline from principal to keep the international image of the brand. Yearly forecasting & placing the orders of VM tools with the principal, preparing the VM tools for the launching campaign (posters, glorifyier, dummy, material,...).
+ Training & implementing the staffs to make sure the consistency of visuals in 12 stores.
+ Being in charge of the quality of marketing tools: brochures, leaflets, designs on all marketing channels.

+ Establishing the yearly customer service plan: loyalty customer plan, birthday care plan, caring customers on special occasions (International Women's Day, Vietnamese Women's Day,...).
+ Analyzing the customer data : total monthly/yearly number of customers in hand (VIPs, current & new customers), percentage of sales that each kind of customer contributed, analyzing percentage sales of VIPs on category/ line of products.
+ Analyzing the sales information: ATV, tickets, units per ticket (VIPs, normal & new customers).

+ Setting up the yearly headcount plan, building the incentive plan and policy for staffs by month/quarter/year.
+ Consolidating the training & coaching program for trainers: the training subjects (new & current staffs), education program (soft skills & knowledge of products), team building activities, outdoor training.
+ Building the competition programs & prizes for sale staffs (BAs: Beauty Advisors): testing the knowledge, consultation skills, customer service skills,…
+ Building & evaluating the KPI for BAs & back-office team.
+ Establishing the SOP for members of the back-office team, store managers, BAs.

+ Building the detail marketing A&P budget (percentage of advertising, traditional marketing, digital marketing, events, road-shows,…) & controlling the marketing budget during the whole year to keep the P&Lplan committed with BOD.
+ Building the yearly operating budget plan (salary budget, training cost, business travel cost,...).
+ Estimating all cost for opening the new stores.
+ Negotiating with Principal for the marketing cost in VietNam market for the branding purpose such as: new products launching supports (cash & gifts), furniture for new location just for the branding purpose (no profit).
+ Negotiating with the department stores the TOS (Turnover Share), deposit, payment terms, furniture supports (with the new & low traffic location).

+ Negotiating with Department Store for the counter position.
+ Working with Hong Kong regional team for the project (Concept team for the layout andconcept, VM team for the visual & zoning guideline, Logistic team for furnitureconcept and process, VM team for the visual & zoning guideline).
+ Working with local team for the project (Construction agencies, Logistic team forfurniture import, BOD & Finance team for budget, cash flow, P&L, break-eventpoint, VM team).
+ Controlling budget & timeline for on-time opening.
+ Others: marketing plan, event, recruitment,.... as mentioned above.

SISLEY (3 years) -

- After 3 years working for Sisley, awareness of the brand was increased through database of VIP customer (from 50 people to 500 people, VIP contribute 60% total revenue).
- Revenue increased 200% (500 Million - 1.5 Billion).
L'OCCITANE (4 years)
- Full filling the stock of the system (warehouse & counters), increasing the sales from 3 billion to 7 billion (130%) for the best month recently.
- Building the database of loyalty customers that contributed more than 50% of total sales.
- The ranking of L'Occitane in the Takashimaya Department Store where many luxury brands locating was always in the top 10 & in Diamond Plaza was always in top 5 to 8.

TRAINING MANAGER cum BRAND MANAGER Sep 2005 - Sep 2009

Sep 2005 - Sep 2009 -

+ Building the yearly training & coaching plan for front-line department (sales people) including soft skills & knowledge: orientation, skincare knowledge, sales skills, customers care,...
+ Coaching in stores to build the selling reality experience, hard selling circumstance and how to solve the fastidious customers.
+ Co-operating with Marketing Team to deploy the activities plan to all BAs.
+ Building the internal competitions such as the yearly knowledge examination, team building activities, consultant contest & dynamic sales people contest.
+ Building the incentive policy & personal target for each BAs.
+ Translating into Vietnamese all material of training.
Recognition and Gains:
- Setting up the full training program from the beginning & following up during the working time, evaluating the yearly performance for BAs.
- Setting up fully the orientation agenda, supporting to HRD of the company.
- Enhancing the confident ability & solving problems ability with customers through many reality coaching for BAs.
- Accumulating the knowledge about skincare & cosmetics by studying from Korea’s documents.

Jun 2008 - Sep 2009 -

Recognition and Gains:
I was on the very first steps to be a brand manager position with a small brand in company. From a part of work of the brand (training), I had a chance to challenge myself in new position. Thanks & appreciate to my boss whom encouraged me, gave me the chance, a promotion for my career.

Kỹ năng

Gợi ý: Liệt kê danh sách kỹ năng của bạn

Data Analysis & Structure

Operations

Planning

Dealing & Negotiation

Managing projects

Adaptability

Communication

Chứng chỉ

Gợi ý: Các chứng chỉ bạn đã đạt được

Bachelor of Biology - Natural Sciences University of HCMC.
Certificate of Methodology of Didactic - Pedagogy University of HCMC.
Certificate of English (Level C) - Pedagogy University of HCMC.
Participated in a Marketing Course - Economic University of HCMC.
MC certificate (finished excellently the 25th MC class at the Youth house of culture).
LANEIGE - "TRAIN THE TRAINER" TRAINING COURSE OF LANEIGE AMORE PACIFIC IN KOREA (2 weeks/ time)Related topics: structure of the skin knowledge, skincare routine, makeup skills, massage skills, how to train the BAs, how to demonstrate the products to customers, customers service, how to build the education program,...
KIPLING - SPRING SUMMER COLLECTION REVIEW 2009 IN SPAINRelated topics: view the new collection & the trend of fashion 2009, new updated marketing trend for fashion, Fashion Ordering Rules.
KIPLING - ASIA MARKETING CONFERENCE IN MALAYSIARelated topics: Brand Vision & Strategy, A&P Strategy, VM Orientation, reference the best marketing plan of successful market (HongKong, Korea, Japan).
L'OCCITANE - ORIENTATION PROGRAM IN HONGKONG Orientation ProgramRelated topics: L'Occitane Group overview, BrandVision & Strategy, Marketing & CommunicationOrientation (Operational Marketing Plan,Promotion, A&P Budget, Marketing Tools &Guideline), VM Orientation, Product & TrainingOverview (L'Occitane products, rival products,skin structure, skincare routine, research aboutskin, etc.), L'Occitane Foundation overview,Competitors overview
L'OCCITANE - ASIA MARKETING CONFERENCE IN MACAO/ JAPAN/ KOREAMarketing & Brand Strategy FY14-15/ FY15-16/ FY 16-17Related topics: Brand Vision & Strategy, Marketing& Communication strategy, Concept & VMstrategy, Product & Training Strategy, CRMStrategy, Budget Priorities, CompetitorsOverview & Market visit (1 week/time).
L'OCCITANE - VM & PROJECT CONFERENCE IN HONGKONGVisual Merchandising & Project ManagementRelated topics: Sharing the best VM of modern stores FY 17-18, study how to follow the project & join in new POS of L'Occitane to ensure the timing of opening stores all over the world of VM & Project Team.

Hoạt động

Gợi ý: Các hoạt động bạn đã từng tham gia

Chiến dịch Mùa Hè Xanh 2017-10

- Tham gia phát quần áo, gạo cho các em vùng núi gặp nhiều khó khăn. - Tham gia xây dựng trường học giúp các e có được nơi học tập

Giải thưởng

Gợi ý: Thành tích và giải thưởng đã từng đạt được

L'OCCITANE - LAUNCHING EVENT THE PRESTIGE ANTI-AGING
http://bit.ly/2fh2VGg
Jun 2017

Sở thích

Gợi ý: Một số sở thích cá nhân

To be a senior manager in the high-end cosmetics retail. Achieve competence in managing business strategy to build and sustain competitive advantage in an inherently turbulent environment.,

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